Freelancer profile translated to English.
Back to original languageAbout Sarah
Responsive, passionate, rigorous.
I conduct benchmarking and qualitative market research for you.
As a user research specialist, I know how to conduct qualitative interviews to understand your clients' needs and expectations.
Receive a complete market study, as well as a summary of the benchmarking analysis.
Market research for the opportunity note in the context of a France Compétences file.
I have worked with various VSEs and SMEs, and can advise on the operational implementation of your strategy. The market research therefore includes precise action recommendations. I have extensive experience in the web domain.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Nantes (up to 50km), Auray (up to 30km), Vannes (up to 30km)
Experience
- Fondatrice Hi webStrategic support | Web Marketing & CommunicationCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 9 months)Nantes, FranceStrategic support for clients in various sectorsUser interviews and testingCreation of persona profilesCreation of service offeringsClient team trainingSales prospectingEntrepreneurship coaching & consultingMarket analysisMarketing recommendations and action plansSEOProject management
- Songes d'ailleursDevelopment of a brand identity and communication strategy | Songes d'ailleursTRAVEL AND TOURISMJanuary 2024 - April 2024 (3 months)Strategic support for the launch of a Travel planner business. Communication consulting and client training, implementation of a showcase website.Market researchMarket analysisBenchmarkingBrand platformUser testing organizationPersona creationAction plan developmentOffer creationEntrepreneurial project supportProject management: creation of a website and a complete graphic identity
- Adhoc CleaningWeb marketing and web designENVIRONMENTALOctober 2020 - January 2021 (4 months)Nantes, FranceMarket research and analysisCustomer segmentationPersona creationSite mapInformation hierarchyWireframe creationUser testingCreation of a logo and graphic charterCreation of Facebook and Linkedin accountsProject management and coordination with a graphic designer, a photographer, a developer.
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Education
- DUT Techniques de CommercialisationIUT de Vannes2014Marketing et webmarketing, Etudes de marché, Recherche commerciale, Segmentation, Communication, Vente et négociation, Management, Gestion, Comptabilité, Marketing de point de vente, Distribution, Marketing opérationnel et stratégique, Anglais, Espagnol, Ressources humaines, Expression Communication, Environnement International, Économie, Mathématiques, Droit, entrepreneuriat,...
- UX UI Design TrainingEvolution 52020Découverte de l'UX UI et de la recherche utilisateur