Freelancer profile translated to English.
Back to original languageAbout Sarah
After almost 10 years of experience in Communication and Marketing for major advertisers, national and international events, I took the leap into independence to create my own Marketing & Communication Strategy and Digital Strategy Consulting business. My passion for Consulting, closely linked to my desire to help and support, has naturally expanded to the ambition of transmitting knowledge: I therefore also occasionally work in higher education institutions to teach Strategic Marketing, Communication, and Digital Strategies.
I also believe in ethical and responsible Marketing which, by contributing to the success of committed companies, helps to address the environmental, economic, and social challenges we face. As such, I am also co-manager of an agency supporting the development and innovation for Social and Solidarity Economy (SSE) structures.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Lyon (up to 50km)
Experience
- Sarah Michel ConseilMarketing & Communication Strategy ConsultantCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Lyon, France- Marketing and communication strategy consulting for the planning and implementation of cross-functional and multi-channel action plans for consumer or professional targets- Digital strategies: webmarketing, SEO, synergy of networks, content- Project management and coordination- Development of performance monitoring dashboards to analyze and optimize ongoing or future actions- Professor of Strategic Marketing and Digital Strategy in higher education institutions
- ICADE PROMOTIONTerritorial Marketing ManagerREAL ESTATEFebruary 2017 - September 2017 (7 months)Lyon, FranceNew position created to:- Define and implement multi-channel and cross-media marketing action plans for real estate programs located in the South-East region (Lyon, Annecy, Nice, and Marseille)- Standardize brand messaging across the entire territory- Manage and monitor advertising budgets for each project- Manage commercial information on sales support tools- Monitor the performance of local operations, analyze results, and provide optimization recommendations- Manage interfaces with various suppliers and service providers (illustrators, communication agencies, freelancers, etc.): organize tenders, coordinate projects, etc.- Participate in the strategic thinking and creation of cross-functional communication tools to strengthen brand positioning and contribute to its notoriety in the region and nationally.
- Altarea CogedimMarketing ManagerREAL ESTATEAugust 2011 - January 2017 (5 years and 5 months)Paris, FranceResponsible for the strategic planning, implementation, and monitoring of operational marketing activities for real estate programs in Paris and the Île-de-France region, then for the IDF Ouest subsidiary: print (direct marketing, information materials, sales support tools, press, outdoor advertising...), digital strategies, creation of online tools (virtual tours, videos, 3D plans...), and on-site communications (point-of-sale displays at sites and sales areas).Budget monitoring of communication plans from launch to the end of sales for the projects.Target audiences: B2C, investors, and intermediaries.
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Education
- Skills Certificate in Digital Strategies and E-commerceCNAM, LyonCertification professionnelle dans les domaines suivants : Transformation Digitale, Stratégies Digitales, Référencement naturel et référencement payant (SEO/SEA), Social Media, Data-Science et gestion de la relation Client.
- Master 2 in Communication and Media ManagementAudencia Group - Sciencescom, Nantes2008