Freelancer profile translated to English.
Back to original languageAbout Sarah
Senior client director with over 10 years of experience within major media agencies and groups (TF1 Publicité, SNCF Connect, Mediagares), I help brands design and implement high-performing media strategies.
Specializing in 360° strategies, I am involved from strategic recommendation to operational implementation: media plan development, digital activation, and social media deployment.
Accustomed to working with major clients (FMCG, retail, luxury), I help brands maximize the impact of their campaigns by combining strategic vision, media performance, and a deep understanding of business challenges.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SNCF Connect & TechDigital Business DeveloperAugust 2021 - December 2022 (1 year and 4 months)Puteaux, FrancePortfolio: €800K – €1M• Development and management of a portfolio of major clients contributing to digital revenue growth• Sales representative in charge of the relationship with the Publicis agency for media campaign management• Development of multi-channel digital recommendations aligned with advertisers' business objectives• Campaign performance analysis and continuous ROI optimizationClients: L’Oréal, Carrefour, Lidl, Deliveroo…
- MEDIATRANSPORTSClient DirectorMay 2024 - October 2024 (5 months)Issy-les-Moulineaux, FrancePortfolio: ~€1M• Strategic support for a portfolio of national advertisers with the aim of developing and retaining revenue• Media consulting for advertisers on the construction of DOOH & OOH campaigns tailored to their communication needs• Operational campaign management: briefing, internal coordination, monitoring, and reporting• Optimization of media investments to improve performance and customer satisfactionClients: Wecasa, BFM…
- l'EtudiantDirector of the Multi-Media Advertiser DepartmentSeptember 2019 - July 2021 (1 year and 10 months)92100 Boulogne-Billancourt, FrancePortfolio: ~€1M• Management of the commercial development of the advertiser department with direct responsibility for revenue growth• Strategic support for brands in the design of multi-media campaigns (events, digital, data)• Management and skill development of a sales team of 3 people• Retention and acquisition of new advertisers, strengthening market positioningClients: Orange, Asus, Amazon Prime…
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Education
- Master of ManagementINSEEC Paris2013Master 2 Management de projets et marketing interactif, Marketing
- Master of ManagementINSEEC Paris2012Master 1 Management de projets et marketing interactif, Marketing