Sarah Lubin

Within the Remote Channels Directorate as a Product Manager, I was responsible for supporting 3 squads in the Card Payment perimeter and developing Wero projects for mobile applications and online banking for individuals (retail customers). Using the SAFE methodology, I managed and coordinated strategic and structuring projects with various stakeholders (IT, marketing, communications, etc.).

Within the Sales and Marketing Directorate, I supported business units (marketing, sales, showroom, customer experience, after-sales service) on a website redesign project for B2C (kaufmanbroad.fr) and B2B2C (kbpatrimoine.com) sites, aiming to unify the two sites, user journeys, and usage.

My responsibilities:

Product Diagnosis:

Internal analysis, market research, competitive benchmarking

UX audit in collaboration with a Designer

Presentation of insights

Discovery:

Implementation of a B2C and B2B2C product discovery process in partnership with an UX Designer: qualitative (customer interviews, internal agents) and quantitative (surveys and satisfaction questionnaires)

Persona definition (Miro)

Journey definition (Experience map on Miro)

Presentation and synthesis of learnings

Strategy and Change Management:

Definition and formalization of the product vision and strategy (Product Vision Board)

Functional definition of the MVP, initial User Stories for the backlog (story mapping)

Definition and prioritization of the 3-6-9 roadmap (Moscow workshop)

Setup and facilitation of business workshops (Experience map, Product Vision Board, story mapping, Moscow matrix)

Acculturation, promotion, and selection of the Product methodology

Delivery:

Backlog configuration (JIRA)

Creation of features and User Stories for technical feasibility study

Conceptualization of 16 mockups to illustrate features and user journeys.

Within the Business Capabilities Platform, I was assigned to build a new scope around the new One Product (back-end data product) consisting of 4 squads and to launch an MVP.

My responsibilities:

Team Structuring and Facilitation:

Setup of an onboarding process

Definition of a Product Team System (workshop) and implementation

of an agile organization and ceremonies, rituals, DoD, DoR

Clarification of scopes and formalization of a RACI (4 squads)

Identification and formalization of inter-squad dependencies (workshops)

Co-facilitation of Scrum rituals (daily, retrospective, sprint planning, backlog refinement, demo-retro...)

Facilitation of specific workshops (macro-estimation, spike...)

Delivery monitoring in SCRUM mode

Product Diagnosis:

Internal analysis, market research, competitive benchmarking, external data models

Discovery:

Implementation of a discovery process (interviews, questionnaires, PSP, use cases, experience map, presentation; MVP use case)

Conceptualization of a scalable data model with the technical team

Audit and mapping of providers and consumers

Data gap analysis to implement our solution versus existing ones

Strategy:

Definition and documentation of the product vision and strategy

Functional definition of the MVP, initial User Stories for the backlog (story mapping)

Definition and prioritization of the 3-6-9 roadmap (Moscow workshop)

Delivery:

Setup of the technical stack with the product team (environments)

Management of technical and complex projects (data model design and implementation, Kafka topics and events, API)

Technical documentation (Confluence)