Freelancer profile translated to English.
Back to original languageAbout Sarah
Director consultant with over 18 years of experience, I help organizations solve critical issues, lead complex transformations, accelerate commercial & operational performance, and durably improve their performance. My transverse approach: strategy, governance, execution converts vision into measurable results: better adoption, rapid execution, clarified decisions, and sustainable growth.My “signature”: act fast, anchor sustainably, align strategy, leadership, and execution.I support leaders in strengthening profitability, structuring processes & project portfolios, and boosting adoption. My assignments combine diagnosis, pragmatic design, and KPI monitoring to anchor new operating methods and secure ROI.Key references: Equans, Bouygues, Oddo BHF, Emlyon business School, Pulsalys, Rexel, Grow, EDF, RTE, Macif, Caisse d'Epargne, Avem, CofinogaExample of managed projects: * Organizational & governance transformation program with +25% operational performance +20% revenue, -2% costs). * CRM/ERP Adoption & Change Management: structuring, scaling up France/Germany. * Business performance & commercial excellence: GTM, Pricing Strategy, identification of margin leakage and willingness to pay, elasticity, shift to Value Based Pricing, margin increase, Innovation Marketing * Leadership enablement, Capabilities (Board Meeting) & change plan * Data-driven decision & operating models * Operational excellence & project portfolio management (PMO, KPI) * User experience improvement & Customer Centric * Maturity diagnosis (digital, organizational, commercial) and transformation roadmap: mapping of pain points and performance levers, prioritization, execution plan, quick wins... * Implementation: Hubspot, Salesforce, Monday My goal: to enlighten you and co-build your solutions
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 100km), Avignon (up to 100km), Nantes (up to 100km), Angers (up to 100km)
Experience
- ODDO BHFLead Director CRM Data Driven France GermanyPRIVATE EQUITYNovember 2024 - March 2025 (5 months)Paris, FranceCRM Change Management FactoryObjective:Scale CRM adoption (1,500 users Europe), ensure data reliability, and increase commercial performance (forecast, pipeline, cross/upsell)Context:Oddo is developing its own CRM. Despite the investment, adoption is insufficient:
- UX friction (long journeys, irrelevant fields), partial integrations, variable performance.
- Heterogeneous data (duplicates, empty fields), misaligned repositories.
- Disparate commercial practices by country/business line, unclear CRM RACI & governance.
- **CRM perceived as a reporting tool rather than a sales aid**, change fatigue, uneven sponsorship.
- Management: high administrative burden for private bankers and analysts.
My approach:*Diagnosis & Roadmap Design:usage audits, voice of users*Stakeholder mapping:drivers, allies, hesitant, antagonists; influence plan*Usage vision & value cases:reliable forecasting, customer coverage, effective meetings, supported cross/upsell*Coalition of sponsors & business leads:C-level, country/BU, local relays; sponsorship charter, ambassador community (roles, messages).*Adoption strategy & deployment plan:levers per persona (Private Banker, Management, Sales, Analyst, Middle/Back), manager kits, and playbooks (pipeline reviews, forecast, next best action)*Enablement:Training & communication paths, catalog, micro-learning, field coaching, FAQ, newsletter, feedback loop*Commercial performance:upsell/cross-sell mechanics (alert lists, hot signals), pipeline/commercial routine reviews*Management & delivery:PMO/SteerCo, budget & KPI, sprint roadmap; delivery guarantee, financial dimensioning*Project team:staffing, management of 5 CDPs, deliverable tracking, skill development*Go-to-usage:activation campaigns, incentives, success stories, local support - ConfidentielHigh-Performance Executive Program ManagementCIVIL ENGINEERINGSeptember 2024 - September 2025 (1 year)Paris, FranceAt a glance:
- French group backed by a leader present in 80+ countries, with approx. 201,500 employees, generating over €17 billion in revenue, in Energy & Services;
- Target: Profit center executives (Sales, Operations, Pricing);
- Ambition: Accelerate commercial performance and boost net margin by 2% to 6%;
- Approach: Tailored, applicative program;
- SteerCo/PMO, decision-making cadences, KPI cockpit (Revenue, margin, conversion rate, WIP).
Initial Situation:- EBITDA and results below expectations, significant gaps between top performers and the rest.
- Heterogeneous cultures, disparate practices;
- Weakly monetized competitive advantage & little capitalization on capabilities;
- Approach focused on historical business, under-exploited servitization and new segments.
My approach:- Flash diagnosis & capability mapping (pain points & gaps);
- Coalition of sponsors & field leaders, governance (Steering/Project Committee), KPIs (margin bridge, pipeline, pricing);
- Boot Camp + intensive coaching (sales routines, quoting, account plan, pricing, deal reviews, “price pride”, value negotiation);
- 6 modules deployed: Boost Sales, Become a Performance Coach, Diversify & Prospect, Secure Business Base, Customer Focus, Performance Monitoring;
- Peer to Peer Coaching & 1:1 to anchor routines;
- Playbooks & Targeted Action Plans: opportunity prioritization, price corridors & safeguards, decision-making rituals, account segmentation & new account targeting;
- Pipeline & pricing discipline: margin reviews, qualification, prioritization, price lists;
- Leadership enablement: performance coach manager kit, rituals, feedback, accountability, communication;
- Change dimension: activation of a sponsor coalition, influence mapping, communications & governance rituals to navigate complex political dynamics and anchor new reflexes.
- ConfidentielOmnichannel & Mobile Strategy Lead #PricingFASHION AND COSMETICSJuly 2024 - September 2024 (2 months)Paris, FranceResults at a glance:
- In 16 weeks: app downloads tripled and mobile revenue doubled
- Unified omnichannel experience, consistent pricing, integrated operations
Client situation:A retail player performing well in physical stores. The lack of an integrated omnichannel strategy and inconsistencies in discount policies led to a poor customer experience, loss of market share, and obscured customer usage and preferences.Key challenges:- How to make omnichannel a growth driver?
- How to unify the on/offline customer experience and pricing?
- What organization to manage operations and CRM?
Objectives:- Accelerate acquisition, conversion, and monetization of the mobile app and e-commerce site
- Strengthen revenue across all channels through an integrated Target Operating Model and a powerful omnichannel strategy
My approach:- Differentiators for the mobile app and e-commerce site based on competitive advantage, powerful marketing content to strengthen customer engagement, increase average basket size, and acquisition
*Pricing & promotions:promotion benchmarks, definition of homogeneous rules consistent with margin objectives, clarified decision-making roles to avoid on/offline/mobile conflicts*Customer service & operations:aligned processes and systems to resolve conflicts and streamline returns/deliveries*Operating model:omnichannel governance, unified KPIs, system integration (stock, prices, orders)*CRM & Data quality:unified CRM with on/offline/mobile customer data, historical traceability and customer preferences, better responses to expectations*UX:Seamless on/offline/mobile experience, price consistency, essential for scaling
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Education
- Master of Science Marketing ManagerINSEEC2008Stratégie Marketing/ Stratégie digitale & Big Data/ Marketing Digital/Marketing Opérationnel / Brand Management / Content Marketing/ SEO/Marketing International / CRM / Big Data.
- Executive Master Management & Business Administrationemlyon Business School2018Finance d'entreprise / Stratégie Corporate et audit / Pilotage de laperformance économique / Management des ressources humaines /Management des changements en environnements complexes/Pilotage de la relation client / Direction Projets / Innovation.
Certifications
- Strategy and Management of Workspacesemlyon Business School2019
- Key Account Manageremlyon Business School2019