Freelancer profile translated to English.
Back to original languageAbout Sarah
Consulting Director with over 18 years of experience, I help organizations solve critical issues, lead complex transformations, accelerate commercial & operational performance, and sustainably improve their results. My cross-functional approach: strategy, governance, execution converts vision into measurable results: better adoption, rapid execution, clarified decisions, and sustainable growth.My “signature”: move fast, anchor sustainably, align strategy, leadership, and execution.I support leaders in strengthening profitability, structuring processes & project portfolios, and boosting adoption. My missions combine diagnosis, pragmatic design, and KPI-driven management to anchor new operating methods and secure ROI.
Key references: Equans, Bouygues, Oddo BHF, Emlyon business School, Pulsalys, Rexel, Grow, EDF, RTE, Macif, Caisse d'Epargne, Avem, Cofinoga
Examples of managed missions:
- Organizational & Governance Transformation Program with +25% operational performance +20% revenue, -2% costs).
- CRM/ERP Adoption & Change Management: structuring, scaling up France/Germany.
- Business performance & commercial excellence: GTM, Pricing Strategy, identification of margin leakage and willingness to pay, elasticity, shift to Value-Based Pricing approach, margin increase, Innovation Marketing
- Leadership enablement, Capabilities (Board Meeting) & change plan
- Data-driven decision & operating models
- Operational excellence & project portfolio management (PMO, KPI)
- User experience improvement & Customer Centric
- Maturity diagnosis (digital, organizational, commercial) and transformation roadmap: mapping of pain points and performance levers, prioritization, execution plan, quick wins...
- Implementation: Hubspot, Salesforce, Monday
My goal: to enlighten you and co-build your solutions.
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 100km), Avignon (up to 100km), Nantes (up to 100km), Angers (up to 100km)
Experience
- ODDO BHFLead Director CRM Data Driven France GermanyPRIVATE EQUITYNovember 2024 - March 2025 (5 months)Paris, France**At a glance**: CRM Change Management Factory**Objective**: scale CRM adoption (1,500 users in Europe), ensure data reliability, and increase commercial performance (forecast, pipeline, cross/upsell).**Context**:Oddo is developing its own CRM. Despite the investment, adoption is insufficient:
- UX friction (long workflows, irrelevant fields), partial integrations, variable performance.
- Heterogeneous data (duplicates, empty fields), misaligned repositories.
- Disparate commercial practices by country/business line, unclear CRM RACI & governance.
- **CRM perceived as a reporting tool rather than a sales support tool**, change fatigue, uneven sponsorship.
- Management: high administrative burden for private bankers and analysts.
**My approach**:- **Diagnosis & Roadmap Design**: usage audits, voice of users
- **Stakeholder mapping**: drivers, allies, hesitant, antagonists; influence plan
- **Usage vision & value cases**: reliable forecasting, client coverage, effective meetings, supported cross/upsell
- **Coalition of sponsors & business leads**: C-level, country/BU, local relays; sponsorship charter, ambassador community (roles, messages).
- **Adoption strategy & deployment plan**: levers per persona (Private Banker, Management, Sales, Analyst, Middle/Back Office), manager kits and playbooks (pipeline reviews, forecasting, next best action)
- **Enablement**: Training & communication paths, catalog, micro-learning, field coaching, FAQ, newsletter, feedback loop
- **Commercial performance**: upsell/cross-sell mechanics (alert lists, hot signals), pipeline/commercial routine reviews
- **Management & delivery**: PMO/SteerCo, budget & KPIs, sprint roadmap; delivery guarantee, financial dimensioning
- **Project team**: staffing, management of 5 CDPs, deliverable tracking, skill development
- **Go-to-usage**: activation campaigns, incentives, success stories, local support
- ConfidentielHigh-Performance Executive Program ManagementCIVIL ENGINEERINGSeptember 2024 - September 2025 (1 year)Paris, France**At a glance**:
- French group backed by a leader present in 80+ countries, with approx. 201,500 employees, generating over €17 billion in revenue, in Energy & Services;
- Target: profit center executives (Sales, Operations, Pricing);
- Ambition: accelerate commercial performance and boost net margin by +2% to +6%;
- Approach: tailor-made, application-focused program;
- SteerCo/PMO, decision-making cadences, KPI cockpit (Revenue, Margin, Conversion Rate, WIP).
**Initial Situation**:- EBITDA and results below expectations, significant gaps between top performers and the rest.
- Heterogeneous cultures, disparate practices;
- Competitive advantage weakly monetized & limited valorization of capabilities;
- Approach focused on historical business, servitization and under-exploited new segments.
**My approach**:- Flash diagnosis & capability mapping (pain points & gaps);
- Coalition of sponsors & field leaders, governance (Steering/Project Committee), KPIs (margin bridge, pipeline, pricing);
- Boot Camp + intensive coaching (sales routines, quoting, account plan, pricing, deal reviews, “pride in pricing”, value negotiation);
- 6 modules deployed: Boost Sales, Become a Performance Coach, Diversify & Prospect, Secure the Customer Base, Customer Orientation, Performance Management by Indicators;
- Peer-to-Peer Coaching & 1:1 to anchor routines;
- Playbooks & Targeted Action Plans: opportunity prioritization, pricing corridors & safeguards, decision-making rituals, account segmentation & new account targeting;
- Pipeline & pricing discipline: margin reviews, qualification, prioritization, pricing grids;
- Leadership enablement: performance coach manager kit, rituals, feedback, accountability, communication;
- Change dimension: activation of a sponsor coalition, influence mapping, communications & governance rituals to navigate complex political dynamics and anchor new reflexes.
- ConfidentielLead Omnichannel & Mobile Strategy #PricingFASHION AND COSMETICSJuly 2024 - September 2024 (2 months)Paris, France**Results at a glance**:
- In 16 weeks: app downloads tripled and mobile revenue doubled
- Unified omnichannel experience, consistent pricing, integrated operations
**Client situation**:A retail player performing well in physical stores. The absence of an integrated omnichannel strategy and inconsistencies in discount policies generated a poor customer experience, loss of market share, obscuring customer usage and preferences.**Key challenges**:- How to make omnichannel a growth engine?
- How to unify the customer experience and online/offline pricing?
- What organization to manage operations, CRM?
**Objectives**:- Accelerate acquisition, conversion, and monetization of the mobile app and e-commerce site
- Strengthen revenue across all channels through an integrated Target Operating Model and a powerful omnichannel strategy
**My approach**:- Differentiators for the mobile app and e-commerce site based on competitive advantage, powerful marketing content to strengthen customer engagement, increase average basket size, and acquisition
- **Mobile channel**: UX focused on traffic & conversion, attractive content, products identical to those in stores, smooth 3-step purchase process
- **Pricing & promotions**: promotion benchmarks, definition of homogeneous rules consistent with margin objectives, clarified decision-making roles to avoid online/offline/mobile conflicts
- **Customer service & operations**: aligned processes and systems to resolve conflicts and streamline returns/deliveries
- **Operating model**: omnichannel governance, unified KPIs, system integration (inventory, pricing, orders)
- **CRM & Data quality**: unified CRM with online/offline/mobile customer data, historical traceability and customer preferences, better responses to expectations
- **UX**: Seamless online/offline/mobile experience, price consistency, essential for scaling
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Education
- Master of Science Marketing ManagerINSEEC2008Stratégie Marketing/ Stratégie digitale & Big Data/ Marketing Digital/Marketing Opérationnel / Brand Management / Content Marketing/ SEO/Marketing International / CRM / Big Data.
- Executive Master Management & Business Administrationemlyon Business School2018Finance d'entreprise / Stratégie Corporate et audit / Pilotage de laperformance économique / Management des ressources humaines /Management des changements en environnements complexes/Pilotage de la relation client / Direction Projets / Innovation.
Certifications
- Strategy and Management of Workspacesemlyon Business School2019
- Key Account Manageremlyon Business School2019