Freelancer profile translated to English.
Back to original languageAbout Sarah
Today, with my professional experience, I wish to offer my services to people who are looking for support in:
- Developing a digital communication strategy (social networks/external networks/Google): defining campaign objectives, selecting levers and actors to activate, defining KPIs.
- Implementing and optimizing digital paid media campaigns (social networks/external networks/Google) and off-line (TV/radio/billboard/etc.).
- Analyzing results obtained and proposing actions to improve them.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 10km), Brest (up to 10km)
Experience
- Warner BrosTrading Marketing ManagerENTERTAINMENT AND LEISURESeptember 2024 - Today (1 year and 9 months)Paris, France- Creation and implementation of marketing strategies around program releases for channels: Warner TV, Warner TV Next, and TCM Cinema.- Management of paid media campaigns: briefing, validation, visual development, performance analysis (Brilliant Minds, 40 ANS DISCOVERY, Animal Control, etc.).- Organization of events around program releases (Watch Party - Wizards of Baking).- Briefing of creative teams for asset development, relations with rights holder studios.
- KR WavemakerMedia Buyer & Account Manager (Universal Pictures)PRESS AND MEDIASeptember 2021 - September 2024 (3 years)Levallois-Perret, France- Recommendation of multi-media communication strategies (Social networks, TV, digital advertising spaces, etc.).- Purchase of multi-media advertising space (TV, social networks, advertising agencies).- Definition of campaign KPIs with monitoring and optimization during campaigns.- Data analysis & writing of campaign reports.- Competitive intelligence.- Management of a team of 4 people.
- Urbanne MagazineBrand Content ManagerPRESS AND MEDIAJanuary 2020 - August 2021 (1 year and 7 months)Nantes- Strategic development of the editorial line following the adjustments made during the first mission.- Writing of print articles and adaptation to SEO writing on the website.- Management & animation of social networks.- Development of editorial sections focused solely on digital.- Content creation (videos, photos, visuals, etc.).
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Education
- Master 2 - Communication ManagerAudencia Business School (SciencesCom)2020Spécialisée dans les médias et la création de contenus (développement de stratégie et de contenus)