Freelancer profile translated to English.

Description

I supportSMEs, media, and organizations in transformationinstructuring their digital presence**, with the goal of building **clear, sustainable, and adapted to their usesframeworks.

My role involves **analyzing challenges**, framing projects, and defining **coherent functional, editorial, and technical choices**, taking into account the real constraints of teams (time, budget, internal skills). I intervene upstream to establish a vision, then downstream to translate it operationally.

I work on issues related to **digital strategy, information architecture, user experience (UX/UI), content, SEO, and acquisition strategies**, with particular attention to team autonomy and the maintainability of implemented solutions.

Implementation relies on various tools and CMS depending on the context. I have **significant experience with WordPress**, as well as e-commerce environments and content platforms, which allows me to make pragmatic technical choices and support teams in their adoption.

I undertake missions forscoping, auditing, redesigning, launching, or optimizing websites and digital platforms**, as well as related topics: **newsletters,interconnections with third-party tools, **migrations, hosting**, technical configuration, and team training. I regularly collaborate with developers and specialized service providers.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Kabyle
Fluent

Workplace preferences

Remote only

Primarily works remotely

La fonction verte
Digital Consultant - lafonctionverte.fr
CONSULTING AND AUDITS
April 2021 - Today (5 years and 4 months)
Valence, France
I created La Fonction Verte to support SMEs, media, and growing organizations in their digitalization and the structuring of their online presence.

I work on various projects, from creating or redesigning websites (showcase, media, e-commerce) to implementing newsletters, digital content, technical migrations, and interconnections with third-party tools.

My role also includes project scoping, auditing, defining UX/UI and SEO needs, as well as training and empowering teams so they can sustainably manage their digital initiatives.
Project Scoping Digital Communication User Experience Design SEO Digital Audit
Forum EUROP'ENERGIES
Consultant Strategy & Digitalization
PRESS AND MEDIA
June 2020 - Today (6 years and 2 months)
Paris, France
I have been supporting the Forum Europ'Energies since 2020. My initial mission was to manage the complete digitalization of the event during the health crisis, by creating a web ecosystem bridging the streaming platform and registration management.

For 6 years, I have been ensuring the sustainability of this annual event in Paris (3 days in-person/hybrid) through a cross-functional role:

**Content & Image Strategy**: Defining the editorial line and creating a set of media assets to ensure a professional and consistent image.
**Web & UX Optimization**: Creating, managing, and continuously improving the website to streamline the participant journey.
**Technical Coordination (D-Day)**: Live production management, direct interface with technical providers, and participation in coordinating various stakeholders to ensure the smooth running of the live event.
Digital Strategy Visual Identity Provider Management UI/UX Design Digital Transformation
LOWALL
Web Project Manager - Migration & Rebranding
CIVIL ENGINEERING
October 2024 - May 2025 (7 months)
Aix-en-Provence, France
I assisted the company Lowall (formerly Lign.o) in a key stage of its development: its brand identity change and the modernization of its web infrastructure.

**Main Missions**:
**Migration Management**: Transfer and security of data during the transition from Lign.o to Lowall, ensuring service continuity without SEO loss.
**WordPress Redesign**: Complete modernization of the interface to align with the new visual identity and the company's growth objectives.
**Technical Optimization**: Improvement of loading speed and site structure for a better user experience (UX).
Wordpress Website Redesign WordPress Migration Branding Website Audit