You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Sarah LesellierSL

Sarah Lesellier

Content & Editorial Strategy

€650/day
Paris, FR
8-15 years
Writing
Positioning Strategy
Content Creation
Storytelling
Editorial Strategy

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Sarah

My background
Always passionate about the art of storytelling, I place storytelling at the heart of my approach to bring my clients' projects to life. A former editor-in-chief, I assist them in developing their narrative identity and editorial strategy, both online and offline, combining journalistic rigor with creativity.

My areas of expertise

*Storytelling & Branding:narrating your values, products, ideas, novelties, or history. Founding stories, manifestos, email sequences, CRM, and enhancing your brand's DNA.

*Editorial Strategy:narrative frameworks, editorial guidelines, tones, values, and brand pillars.

*Writing:articles, interviews, newsletters, press releases and kits, social media content, scripts, files, brochures, web content (homepage, back office, SEO), white papers, training materials, etc.

*Content Creation:photo and video capture for social media, mood boards, visual atmospheres, photo reports, curation, art direction.

*Merchandising:design and development of tote bags, t-shirts, notebooks, books, and other items to enrich your brand's universe.

I apply this rigor to fields that particularly resonate with me: lifestyle, art de vivre, travel, food and gastronomy, decoration, design, craftsmanship, architecture, publishing, independent media, fanzines, and recommendations for places and cultural events.

Why collaborate with me?
Because I take the time to understand your story. Listening and sincere communication are at the heart of every project: I don't just dress up your ideas with pretty words; I seek to reveal their substance. The result: content that looks like you, that inspires, and that unites your community around what you have to tell.

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Chinese

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Groupe Grand-Mercredi
    Director of Editorial Strategy
    PRESS AND MEDIA
    January 2023 - October 2024 (1 year and 9 months)
    Neuilly-sur-Seine, France
    Position focused on the Group's media (Grand-Mercredi, PartAge, Aimant Aidant) and the integrated brand content agency.

    - Managed the editorial strategy and consistency of content across all group media: via newsletters, social networks, books, podcasts, etc.
    - Led the editorial strategy for brand content campaigns and media partnerships (e.g., LEGO, La Roche-Posay, Club Med, Disney+, Allianz, Ravensburger, La Salvetat, etc.)
    - Created and launched two new media outlets: developed the editorial line, launched social media accounts, managed the editorial calendar...
    - Managed the production and publication of various content: interviews with authors and personalities, podcasts, articles, videos, social media content, etc.
    - Close collaboration with publishing houses: monitored literary releases, organized author interviews, and coordinated with players in the cultural world.
    - Recruited and managed a team of 7 people (journalists and writers, social media and community managers).
    - Represented the editorial team to various internal teams, clients, and media partners.
    - Constant monitoring of cultural and media trends.
    Editorial Strategy Storytelling Writing Conducting Interviews Social Media
  • Groupe Grand-Mercredi
    Content & Social Media Manager
    PRESS AND MEDIA
    July 2021 - January 2023 (1 year and 6 months)
    Neuilly-sur-Seine, France
    - Managed the social media accounts (Instagram, Facebook, LinkedIn) of Grand-Mercredi media.
    - Managed the 9 social media accounts of the agency's clients (Casa Barbara, Nohée, Heurus, Doro...).
    - Created and scheduled digital content: interviews, reports, viral posts, and stories to promote media and partner brands.
    - Community management: developed strategies to retain subscribers and attract new audiences.
    - Launched acquisition campaigns and analyzed performance (KPIs, reporting).
    - Managed 2 interns: supervision, training, and monitoring of their tasks.
  • Freelance
    Writing & Brand Content
    March 2020 - Today (6 years and 5 months)
    Paris, France
    Storytelling & Branding | Editorial Strategy | Writing | Content Creation | Merchandising
Check out Sarah's experience

Recommendations

Be the first to recommend Sarah

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Master's degree in Communication and Media Management, specializing in Brand Communication
    Audencia Sciences Com
    2020
  • Master of Business Administration - MBA
    广东外语外贸大学 Guangzhou, China
    2018

Skill set

Writing
Positioning Strategy
Content Creation
Storytelling
Editorial Strategy

Categories