Sarah Lepetit

Development and implementation of the on/offline marketing strategy and communication plan - Budget management - Art direction and production of campaigns - Influencer, UGC, and press relations management - Event management - Social Media - Conception and writing of editorial content - Creation of visual content - Development and management of commercial promotions, partnerships, and activations - Web marketing and CRM

Community management:

– Development of social media strategy

– Conception/writing of relevant and creative content for community platforms (editorial calendars)

– Moderation and community development

– E-reputation monitoring

– Performance analysis

Conception/writing:

– Brand and collection storytelling

– Writing of all communication materials (press releases, flyers, newsletters, magazines, etc.)

Influencer relations:

– Monitoring relations with Emma & Chloé ambassadors

– Research and contact of new influencer profiles

– Organization of one-off events

Press relations:

– Monitoring relations with the press

– Organization of one-off events

Photography/Art Direction:

– Creation of visuals for social networks

– Creation of stories/formats adapted to social networks

Community management:

– Conception/writing of relevant and creative content for community platforms (editorial calendars)

– Moderation and community development

– E-reputation monitoring

– Performance analysis

Project management:

– Development and monitoring of projects

– Organization of one-off events

Art Direction:

– Development of creative briefs

– Photo styling (culinary, lifestyle)