Sarah Lamarre

The systemic approach to optimize global performance, realign strategic vision, and streamline all key company functions.

Objectives:

• Identify invisible friction points and untapped opportunities.

• Structure a coherent, profitable, and aligned growth dynamic.

• Act on strategic, commercial, HR, marketing, and operational axes.

• Conduct an audit, with the leader and teams, to map obstacles and define action priorities.

> By observing the interactions between different departments (management, sales team, product, HR, communication…), their flows, their blockages, and the chain effects.

The systemic approach does not seek to solve an isolated problem, but to understand how misalignments can hinder overall performance.

It allows the identification of invisible obstacles, where decisions do not align with objectives.

Then, propose targeted, strategic, and operational adjustments to restore the coherence of the system as a whole.

Actions taken:

• Redesign of the business model: creation of new offers, simplification of customer journeys, implementation of a recurring subscription model.

• Strategic segmentation of targets to strengthen commercial impact.

• Deployment of a communication strategy consistent with the new positioning.

• Support for sales team training and coaching managers in structuring actions.

• HR strategy aligned with the leader's vision

• Development of complementary training modules to strengthen the offer and enhance expertise.

• Mobilization of financial aid schemes to support investment.

• Creation of strategic partnerships

Result:

A refocused, structured, and aligned company, ready to support smoother, more profitable, and coherent growth, in a performance logic.