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Sarah LaghouatiSL

Sarah Laghouati

Strategic Marketing / Business Development

€350/day
Bussy-Saint-Georges, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sarah

I am a freelance marketing consultant, specializing in marketing strategy, project management, and marketing plan management.
I help SMEs, VSEs, and entrepreneurs structure their communication strategy, optimize their actions, and manage their marketing budgets for greater coherence and effectiveness.

After several years as Marketing Manager Europe, I gained solid experience in project management, team management, international coordination, and multi-brand budget management.

Today, I bring this strategic and operational vision to companies that wish to professionalize their marketing.


↪️Specifically, I can help you to:

• Create or overhaul your marketing and communication strategy

• Develop your marketing plan and monitor its implementation step by step

• Structure your marketing organization and train or brief your team

• Manage new marketing projects: campaigns, content, events, partnerships

• Implement simple tools for monitoring, delegation, or management

• Analyze your marketing results and manage your budget to adjust your strategy and investments


↪️What I bring:

✅ A strategic, structured, and results-oriented approach
✅ Clear recommendations and operational marketing action plans
✅ Close support, with a real sense of management and coordination


🔀Our common goal:

Be clear, pragmatic, and results-oriented.
I help you transform your ideas into concrete marketing action plans, communicate better, and make your marketing a real growth lever. 📈
  • Spanish

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Bussy-Saint-Georges (up to 50km)

Experience

  • - TD SYNNEX
    MARKETING MANAGER BU DATECH
    May 2022 - September 2025 (3 years and 4 months)
    • Team Management
    • Management of MDP Vendors & Partners Budgets
    • Europe Reporting
    ◦ Implementation and monitoring of French marketing plans
    ◦ Communication & Customer Relations (network of 35 partner resellers)
    • Creation of marketing assets & sales materials (motion videos, one-pagers, sales guides)
    Team Management Event Management Project Management Budget Management Marketing Plan Creation
  • AVER EUROPE
    EU MARKETING MANAGER
    November 2019 - May 2022 (2 years and 6 months)
    • Management of the European marketing budget: annual budget definition, cost center definition, monitoring & reporting
    • Channel Marketing Management: campaign selection, customer support/contact, MDF contract implementation
    • Events: organization of European trade shows (ISE, IPON, BETT, IT Partners, EET Events, ICTfE UK, SCCB)
    • European PR Management (UK & Germany): topic definition, article & press release proofreading & scheduling
    • Relations: supplier relationship management
    • Community Management: creation of social media content (Linkedin, Facebook), campaign creation, results analysis, reporting
    Project Management Team Management Financial and Administrative Management Webmarketing Strategy Press Relations Strategy
  • YALE
    SALES & TERRITORY COORDINATOR
    March 2018 - November 2019 (1 year and 8 months)
    • Coordination & management of European telemarketing campaigns:
    • Monitoring of European telemarketing performance via Salesforce: monthly & quarterly analysis + presentation to Headquarters (UK)
    • Event project management (Open Days, Training, Seminars)
    • Sales animation & production of sales materials
    • Training the network on new sales & CRM tools
    Training Database Management Database Update Network Animation

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Education

  • Master in Marketing & Business Development
    ICD Business School
    2017
    Master Marketing & Développement Commercial
  • Bachelor's Degree in Management of Organizations
    UPEM
    2014
    Licence Management des Organisations

Skill set

Categories