Freelancer profile translated to English.
Back to original languageAbout Sarah
Independent consultant specializing inloyalty programs, strategic partnerships, and customer engagement strategieswithin thetravel, hospitality, fintech, and financial services industries.
I bring over15 years of experience in strategic marketing, business development, and digital marketingwith international organizations such asAccor, Saxo Bank, Société Générale, and Mercer (Marsh McLennan).
Since 2022, I have been supportingAccor Groupin developing partnerships for the **ALL – Accor Live Limitless loyalty program**, one of the largest loyalty ecosystems in the hospitality sector.
I assist companies in:
- designing and developingloyalty programs
- structuringpartner ecosystems
- improvingcustomer retention and engagement
- developing new revenue and growth streams
- drivingmarketing and growth strategies
I work in bothstrategy and operational implementation.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 10km)
Experience
- ACCOR - Programme de fidélité ALLIndependent Consultant – Loyalty & PartnershipsHOSPITALITYAugust 2022 - Today (3 years and 11 months)Issy-les-Moulineaux, France
- Development and management of strategic partnerships across Europe and North Africa
- Design and implementation of marketing activation plans
- Development of new strategic partnerships
- Loyalty acquisition and retention programs for co-branded credit cards (€2M budget)
- Customer engagement strategy for the ALL Plus subscription program
- Saxo BankMarketing ManagerBANKING AND INSURANCESeptember 2018 - September 2022 (3 years and 11 months)Paris, France
- Definition and operational execution of local marketing strategy aligned with Group strategic guidelines
- New business development: selection, implementation, and monitoring of online and offline acquisition levers, as well as sector-specific commercial initiatives
- Responsibility for brand image development, reputation management, and external communication (collaboration with internal Group teams and management of local PR agencies and media partners)
- User and customer experience: collaboration with Product, Platform, and Services teams to improve the overall offer
- Communication and customer integration during the merger between Saxo Bank and BinckBank N.V, including product and pricing offer redesign and legal entity merger (September 2019 – May 2021)
- Société GénéraleDigital Marketing ManagerBANKING AND INSURANCENovember 2017 - September 2018 (10 months)Paris, France
- Customer acquisition, engagement, and retention campaigns
- Optimization of customer journeys and conversion funnels
- Acquisition campaigns targeting Professionals and Corporate markets
- Innovation projects and startup partnerships
- Digital offer improvement projects for Société Générale Group
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bac SLycée Descartes (Rabat)2006
- Prépa grandes écoles - voie SIPECOM (Paris)2008