Freelancer profile translated to English.
Back to original languageAbout Sarah
I support brands from simple strategic advice to complete completion, always executed with creativity and organization. I had the opportunity to work with the Optic 2000 group (Optic 2000, Lissac, Audio 2000) for their internal and external communication, the creation of their static and video posts for social networks.
And for many brands, clients of the Solocal group.
1. Brand Strategy - Define your DNA ✍️
- Brand identity: naming, baseline, semantics, manifesto, vision, key messages
- Brand content: website copy, presentation brochure, elevator pitch, social media posts, newsletter, articles
2. Communication Strategy - Make your brand shine 🚀
- 360° communication plan
- Creation of campaigns and creative concepts
- Development of social media strategy (organic & sponsored) and its deployment
But also,
- Photography and retouching
- Quantitative and qualitative analysis of your results
- Competitive analysis & market trends (trend book)
- Digital creation (logo, visuals, illustrations...)
Feel free to contact me, I would be delighted to chat with you!
French
Native or bilingual
English
Fluent
Turkish
Conversational
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Optic 2000Digital ContentRETAIL (LARGE RETAILERS)April 2023 - December 2025 (2 years and 8 months)Paris, FranceFreelance Graphic Designer & Web Designer — Optic 2000Supporting the leading brand Optic 2000 in the deployment of its 360° visual strategy, with a focus on optimizing user experience and digital performance.Missions and expertise deployed:UI Design (Figma): Design of mockups for the update of the brand's website, with an approach centered on ergonomics and interface modernization.CRM & Emailing: Design and structuring of email marketing campaigns to build customer loyalty and engagement.Social Ads & Content: Creation and adaptation of specific advertising campaigns for Instagram and YouTube (banners, posts, motion design).Publishing & Print: Creation of corporate brochures and internal materials, ensuring strict adherence to the national graphic charter.Strengths: Complete mastery of the digital chain, for a demanding major client.
- OzecoGraphic DesignerENERGY AND UTILITIESJanuary 2024 - January 2024 (1 month)Paris, FranceBrand Identity & Visual Universe CreationSupporting the company Ozeco (Renewable energies) in the definition and complete creation of its brand identity. The goal was to position the brand as a reliable, modern, and committed player in the energy transition.Deliverables and missions completed:Brand Strategy: Definition of the graphic charter (typographies, institutional and dynamic color palettes).Logo Design: Creation of a strong emblem evoking energy and sustainability.Communication Materials: Adaptation for stationery (business cards, email signatures) and sales materials (presentation brochures).Result: A professional and differentiating brand image that allowed Ozeco to establish its credibility with VSEs/SMEs and individuals from its launch.
- EffilabBrand Content ManagerTECHAugust 2018 - June 2022 (3 years and 11 months)Paris, FranceSenior Manager & Traffic Manager – Solocal (Advertising for SMEs)Within Solocal, I managed the advertising strategy and creative production for a critical portfolio of 300 clients, with a constant focus on the performance and ROI of Social Ads campaigns.Strategic Management and Leadership:Team Management: Supervision and skill development of a team of 10 graphic designers (production workflow, quality control, and graphic consistency).Performance Marketing: Supervision of digital traffic and continuous optimization of campaigns to achieve set conversion objectives (KPIs).Operational & Creative Expertise:Social Ads Design: Creation of high-performance templates on Photoshop and structuring of impactful advertising campaigns.Marketing Synergy: Close collaboration with SEO and Marketing departments to ensure consistent visibility across all digital channels.Growth: Maximizing traffic to client ecosystems through targeted content strategies.Result: Unique expertise combining managerial rigor and technical mastery of advertising design, dedicated to the digital visibility of local businesses.
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Education
- Professional Bachelor's Degree, Graphic Design and WebdesignIUT de Bobigny2017Licence professionnelle, Infographie Webdesign
- BTS (Higher National Diploma), Graphic DesignLycee saint Vincent de Paul2016BTS, Design Graphique