Freelancer profile translated to English.

Description

Do you want to increase your revenue through emails?

This way 👇🏽

Klaviyo Expert, I help e-commerce businesses structure a hyper-personalized and ROI-driven Emailing strategy to sell better and build long-term loyalty.

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Here are the CRM tasks I most often perform for e-commerce brands on Klaviyo:

✅ Email Sequence: strategy and copywriting

✅ Newsletters: strategy and copywriting

✅ KPI Analysis and Optimization

✅ Database Segmentation

✅ Email Collection Strategy

✅ Persona Analysis (problems, obstacles, motivations)

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The steps:

1. I will ask you 5 written questions to understand your Emailing and CRM challenges

2. We will have a 30-minute discovery call to go into detail about your needs, and I will provide you with a proposal

3. Mission launch

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You can contact me now for a quote

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Marseille 7e Arrondissement (up to 50km)

E-COMMERCE BtoC
Freelance Emailing and CRM B2C
February 2024 - April 2025 (1 year and 2 months)
Marseille, France
* SITUATION:
As a freelancer for B2C e-commerce businesses, I handle Emailing and CRM strategy (Klaviyo expert).

* SCOPE OF MISSION:
Implement an Emailing strategy: define and optimize automated sequences and write newsletters.

*ACTIONS TAKEN:
1) Client Understanding and CRM Strategy - KLAVIYO
➥ Analysis of persona needs and obstacles (questionnaire, diagnosis, keywords, customer reviews)
➥ Definition of a personalized roadmap for Emailing strategy and segmentation

2) Email Sequence and Newsletter Copywriting
➥ Copywriting, layout, and setup of Email sequences
➥ Copywriting and layout of weekly newsletters

➥ Alignment of messages with persona challenges
➥ Monitoring of engagement and attribution KPIs for continuous ROI optimization

3) Implementation of an Email Collection Strategy
➥ Lead magnets, pop-ups, online diagnostics, questionnaires

*RESULTS:
➥ +20% average newsletter open rate
➥ +20% to +30% revenue
➥ A system combining customer understanding, strategic clarity, and continuous optimization
HomeExchange
Marketing Director
TRAVEL AND TOURISM
September 2022 - January 2024 (1 year and 4 months)
*SITUATION:
Hired by theHomeExchangegroup, I was tasked with developing a new marketplace dedicated to seasonal rentals.
The challenge: build a complete platform in a sector I was new to, while meeting the expectations of a large group.

*SCOPE OF MISSION:
Launch a platform in 6 months with an initial base of active listings, manage the P&L with an allocated budget of **€1M**, and build a project team.
The mission covered product coordination, go-to-market strategy, and operational management.

*ACTIONS TAKEN:
1) Recruitment and management of a team of 4 people: prioritization management, budget control, and deliverable tracking.

2) Supervision of product development with rigorous monitoring of the allocated budget (€500K).

3) Multi-channel marketing strategy, focused on acquisition and activation:
➥ A/B testing of personalized landing pages and dedicated acquisition funnel (Meta ads > landing page > lead nurturing)
➥ Launch of a Facebook group to create a sense of belonging from the beta phase
➥ Definition and implementation of a referral program
➥ Targeted cold calling campaign to accelerate user base growth
➥ Press launch
➥ Implementation of remote management: establishment of a clear work framework, team rituals (online coffee, brainstorming sessions), introduction of Nonviolent Communication (NVC).

*RESULTS:
➥ Platform launched in 6 months, with 1,500 properties listed
➥ 40% conversion rate on ads/emailing funnels
➥ 20% of rental targets achieved in the first month
➥ Signing of an affiliate partnership with a base of 2 million active users
➥ Team skill development praised by management
JOLIDAY
Co-founder
September 2020 - December 2022 (2 years and 3 months)
Marseille, France
* SITUATION:
Between 2020 and 2022, I co-founded Joliday, an eco-responsible fashion brand made in France.

* SCOPE OF MISSION:
Development of brand identity and digital strategy.

* ACTIONS TAKEN:
1) Brand Strategy
➥ Co-construction of the brand positioning around ethics, local production, and color
➥ Creation of visual and editorial identity

2) Pre-launch Strategy on Klaviyo
➥ Development of a consumer questionnaire
➥ Implementation of a lead nurturing journey

➥ Design of A/B tested landing pages

3) Organic Communication and Acquisition
➥ Writing and layout of engaging content (Instagram, emailing)
➥ Launch of an Ulule campaign with community activation on Instagram and Klaviyo

4) E-commerce & Growth
➥ Design and optimization of the Shopify site

* RESULTS:
➥ 300 responses to the persona questionnaire
➥ 60% conversion rate from leads generated before launch
➥ A user-centric Shopify site