Freelancer profile translated to English.
Back to original languageAbout Sarah
I have been working in the exciting field of digital marketing and project management for 8 years.
After 5 years in consulting, I launched my own company to help entrepreneurs and startups scale their business through growth/marketing strategies and business structuring.
My strengths?
Proactivity, planning, and 360° vision!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Devenir CMMarketing ManagerEDUCATION AND E-LEARNINGSeptember 2024 - Today (1 year and 9 months)- Writing and planning of all weekly sales emails (nurturing, conversion, follow-up): storytelling, copywriting, and automation (ActiveCampaign).- Implementation and optimization of acquisition funnels (live events, masterclasses, lead magnets, automated sequences).- Monitoring of marketing performance: monthly reporting & KPI analysis, strategic recommendations.- Automation of marketing processes and reporting.- Complete management of the YouTube channel: coordination of service providers, scriptwriting, briefs and SEO descriptions, logistical follow-up of filming, uploading and optimization (titles, thumbnails, referencing).
- French Fitness LabChief Marketing OfficerHEALTH AND WELLNESSApril 2024 - July 2025 (1 year and 3 months)- Definition of marketing strategy, setting objectives (OKR), and team coordination.- Deployment of an online educational platform: launch management and scaling.- Implementation of an acquisition/retention strategy.- Deployment of funnels / Copywriting / Ad management.- Business restructuring.
- MindeoHead of GrowthEDUCATION AND E-LEARNINGApril 2023 - March 2024 (10 months)Management of the department and the marketing team within the framework of the company's growth.- Build the marketing strategy and define budgets.- Manage and coordinate all training-related launches.- Optimize registration funnels.- A/B test funnels and creatives.- Manage advertising campaigns in collaboration with media buyers (Facebook, Google, TikTok, Snap).- Manage and optimize email sequences.- Report on marketing actions to evaluate performance.- Implement new acquisition/retention initiatives to improve LTV.- Manage the marketing team.
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Education
- Master of ManagementKEDGE Business School2017Master 2 (M2), Management
- DEUG, ECT : Economic and Technological OptionUniversidad de Valladolid Classe préparatoire Lycée Le Castel2013DEUG, ECT : Économique et Commerciale option Technologique
Certifications
- CopywritingLivementor2022
- OpquastOpquast2021