Freelancer profile translated to English.

Description

Luxury Branding • Creative Direction • Brand Strategy • Generative AI

Passionate about imagery and its emotional power, I help brands create strong, coherent, and memorable visual universes.

With over 7 years of experience with houses like Dior, Devialet, and L'Oréal, I have developed sharp expertise in brand imaging, 360° campaigns, and premium art direction. Now freelancing, I apply this luxury standard to ambitious brands, integrating generative AI tools to accelerate creation, enrich concepts, and push creative boundaries.

Branding / Identity Skills

💡 Brand territory design

🔭 Brand platform: vision, positioning, promise, architecture

📐 Image audit & high-end repositioning

🎨 Premium visual identity creation

Art Direction & Brand Image Skills

📸 Art direction for photo & video shoots

🎬 360° campaign design

🖼 Development of exclusive creative concepts

📱 Premium digital & social media image

✨ Production of high aesthetic value content

AI Skills

🌅 Midjourney / Krea / Sora / Nano Banana

🎥 Runway

🖋 ChatGPT

🔮 AI-powered creative exploration & visual prototyping

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal
Digital Art Director
June 2024 - Today (2 years)
Paris, France
- Graphic creation of all e-commerce content for Garnier 2023 product launches: above the fold, below the fold, full PDP and branded content for e commerce with a focus on Amazon

- Graphic creation and resizing of assets for owned website, Garnier.com including creation of content plans (PDPs, franchise pages and Garnier brand campaign landing pages)
- Beauty visuals assets retouch (models & products)
- Liaising with larger e-commerce team including e-commerce global manager and e-commerce content production lead as well as key content stakeholders from each category across the brand to create best-in-class assets
- Delivery of all assets on time and with a 100% content score as determined by internal grading systems and reporting
- Partner with larger e-commerce, digital and category content teams to create elevated and adaptable branded guidelines for e-commerce channels (with a focus on Amazon).
OUI Agency
Art Director & Brand Strategist
LUXURY GOODS
September 2023 - January 2024 (4 months)
Dubaï, United Arab Emirates
- Art direction for digital campaigns: mood board creation, concept development
- Communication strategy for brands
- UX UI Design
- Design and creation of print and digital communication materials for all brands
- Development of identity and creative ideas for Paris Society (Gigi et MUN)
- Creation of content for social media
- Supervision of photo & video shoots and image monitoring for content
Adobe Art Direction Branding & Identity Graphic Design Communication Strategy UX/UI Designer Social Media Strategist Social Media Graphic Designer
Chalhoub Group
Art Director
LUXURY GOODS
January 2021 - September 2023 (2 years and 8 months)
Dubaï, United Arab Emirates
- Development of 360° concepts for brand launches, including permanent digital content, local and global launches.
- Artistic research, iconographic research, and inspiration
- Creation of content for various digital platforms (newsletters, social media…)
- Layout / Resizing of product assets for brands
- Website design: e-commerce and landing pages.
- Supervision of photo and video shoots, PPM decks in collaboration with production teams.
Storytelling Communication Strategy Business Strategy Art Direction Luxury Brand Marketing Graphic Design Landing Page Creation Photo Shoot Production Print Graphics Social Media Graphic Designer Social Ads