Freelancer profile translated to English.

Description

Luxury Branding • Creative Direction • Brand Strategy • Generative AI

Passionate about imagery and its emotional power, I help brands create strong, coherent, and memorable visual universes.

With over 7 years of experience with houses like Dior, Devialet, and L'Oréal, I have developed sharp expertise in branding, 360° campaigns, and premium art direction. Now a freelancer, I leverage this luxury standard for ambitious brands, integrating generative AI tools to accelerate creation, enrich concepts, and push creative boundaries.

Branding / Identity Skills

💡 Brand territory design

🔭 Brand platform: vision, positioning, promise, architecture

📐 Image audit & high-end repositioning

🎨 Premium visual identity creation

Art Direction & Brand Image Skills

📸 Art direction for photo & video shoots

🎬 360° campaign design

🖼 Development of exclusive creative concepts

📱 Premium digital & social media imagery

✨ Production of high aesthetic value content

AI Skills

🌅 Midjourney / Krea / Sora / Nano Banana

🎥 Runway

🖋 ChatGPT

🔮 AI-powered creative exploration & visual prototyping

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

DMI GARNIER
ART DIRECTOR
June 2024 - Today (2 years and 2 months)
L'Oréal, Paris, France
Art direction of Garnier campaigns (DMI) in O+O. Creation of optimized Amazon e-commerce assets for product performance. Co-creation of the new Garnier visual identity in collaboration with Publicis. Use of AI tools (Midjourney) for rapid visual concept prototyping. Analysis and creative optimization via VIZIT (data-driven creative testing). Supervision of photo & video shoots (US & MENA): visual direction, retouching, asset tracking.
L'Oréal
Digital Art Director
June 2024 - Today (2 years and 2 months)
Paris, France
- Graphic creation of all e-commerce content for Garnier 2023 product launches: above the fold, below the fold, full PDP and branded content for e-commerce with a focus on Amazon

- Graphic creation and resizing of assets for owned website, Garnier.com including creation of content plans (PDPs, franchise pages and Garnier brand campaign landing pages)
- Beauty visuals assets retouch (models & products)
- Liaising with larger e-commerce team including e-commerce global manager and e-commerce content production lead as well as key content stakeholders from each category across the brand to create best-in-class assets
- Delivery of all assets on time and with a 100% content score as determined by internal grading systems and reporting
- Partner with larger e-commerce, digital and category content teams to create elevated and adaptable branded guidelines for e-commerce channels (with a focus on Amazon).
OUI AGENCY / DUBAI | CLIENTS : PARIS SOCIETY,
ART DIRECTOR | BRAND STRATEGIST
October 2023 - May 2024 (7 months)
J1, Iași, Romania
Art direction of digital campaigns for premium brands. Development of creative territories and campaign concepts. Creation of visual identities for launches (Gigi, MUN, J1 Beach). Design of print & digital materials aligned with brand strategies. Production and supervision of luxury & lifestyle social media content. Coordination with marketing and production teams.