About Sarah
👋 Hi, I’m Sarah - a Senior Product Designer based in Sydney. I specialise in creating thoughtful, user-centred digital experiences that connect business goals with real user needs. With a background spanning UX research, UI/UX design, and service design, I enjoy diving deep into complex challenges and translating insights into clear, intuitive solutions. I'm specialised in everything from discovery research and prototyping through to polished design systems. Beyond design, I’m driven by curiosity, creativity, and a passion for building products that genuinely improve people’s lives.
Key Skills:
- Figma & Prototyping Tools
- UX Research & Usability Testing
- User Journey Mapping & Personas
- Wireframing & Prototyping
- Interaction & Visual Design
- Mobile & Web App Design
- Information Architecture
- Design Systems & UI Guidelines
German
Native or bilingual
English
Fluent
Danish
Basic
Remote only
Primarily works remotely
Experience
- Luxury EscapesSenior Product DesignerTRAVEL AND TOURISMAugust 2025 - Today (10 months)Sydney, Australia
- Lead designer for the ‘Tours’ and ‘Trip Planner’ verticals, shaping seamless user journeys and innovative featureÃ
- Collaborate closely with an integrated team of designers, product managers, and engineers to drive product strategy and execution
- Elephants Can DanceUI/UX DesignerNovember 2023 - July 2025 (1 year and 8 months)Sydney NSW, AustraliaDesigned and delivered end-to-end projects for diverse clients in healthcare, automotive, e-commerce, construction, and governmentKey projects:
- Led the creation of a comprehensive design system for SafeWork NSW
- Conducted in-depth discovery and developed a digital strategy for James Hardie.
- MultiscriptionUX/UI DesignerVIDEO GAMES AND ANIMATIONJune 2023 - October 2023 (4 months)Copenhagen, Denmark
- Contracted as a UI/UX designer to launch the mobile subscription service on the Apple App Store
- Researched Apple’s guidelines and integrated feedback for smooth approval
- Added key features like login, gamification elements, and an onboarding experience to boost engagement
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Education
- Master of Science (MSc)Aalborg University Copenhagen, DenmarkService Systems Design
- Bachelor of Science (BSc)Aalborg University Copenhagen, DenmarkMedialogy