Freelancer profile translated to English.

Description

I help companies turn their advertising budgets into **measurable growth**.

Strategy, launch, andoptimization of Meta & Google campaigns**, with a **data-drivenapproach, focused onROIandconcrete results**, and a vision that is both **strategicand **operational**.

I intervene across the entire acquisition cycle:

Definition of media strategy according to business objectives
Creation and structuring of campaigns
Continuous performance optimization (CPA, ROAS, CTR, conversion rate)
Data analysis & reporting with actionable recommendations
A/B testing of audiences, creatives, and messages

🔧Mastered levers:

Meta Ads (Facebook / Instagram)
Google Ads (Search, Display, YouTube)

🚀My approach:

Data-driven: every decision is based on numbers
Business-oriented: an approach focused on results and profitability
Structured and educational: fluid and transparent collaboration with internal teams
Agile: rapid adaptation to performance and market challenges

💡For whom?

Startups & scale-ups
SMEs / large accounts
Impact, tech, and innovation projects

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

GENERALI
Program Manager Women4Tech
BANKING AND INSURANCE
January 2025 - December 2025 (11 months)
Saint-Denis, France
Responsible for Women4Tech, a program dedicated to promoting women in tech. I led the structuring, coordination, and strategic development of the initiative.
Cross-functional role combining project management, change management, team leadership, partnerships, and internal visibility, with a strong focus on impact, buy-in, and program sustainability.
IT Project Management Gender Equality Event Organization Event Management IT Program and Project Management
GENERALI
Chief of Staff to the CIO
BANKING AND INSURANCE
May 2024 - December 2025 (1 year and 7 months)
Paris, France
Cross-functional role within the IT department, directly supporting the Head of Technology Solutions on strategic, organizational, and transformation issues.
Involved in structuring priorities, managing key initiatives, and coordinating between IT teams, business units, and management.

Main Contributions:
Coordination and monitoring of strategic IT programs
Preparation and management of governance meetings
Structuring of management processes, reporting, and performance indicators
Support for decision-making on business & technological issues
Interface between management, operational teams, and stakeholders
Positioning:
Strategic and cross-functional role
High visibility with decision-makers
Global business & tech vision
Structured and results-oriented execution
Project Management IT Project Management IT Governance Budget Management Steering Committee