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Sarah GuedelSG

Sarah Guedel

Strategy and Media Buying Consultant

€560/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sarah

After 10 years in media, particularly digital, I have acquired strong knowledge of communication methods. My clients from various sectors (Finance, IT/Tech, Luxury, Fashion & Beauty, Entertainment, Travel, B2B, etc.) have always aimed to increase their brand awareness and foster their brand identity in a defined market. With my team, I have advised and supported my clients in developing and implementing their media strategy in France and internationally. I quickly specialized in digital, which is currently the most relevant tool for measuring the impact of advertising campaigns (display, native, video, podcast, and social media).
My rigor, interpersonal skills, and experience have allowed me to build strong and constructive relationships with my clients. I would be pleased to assist you in deploying your campaigns and ensuring the successful results of all activated levers.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Japanese

    Basic

Can work on-site
Marseille (up to 15km)

Experience

  • Les Causantes
    Media Director
    September 2022 - June 2023 (9 months)
    Neuilly-sur-Seine, France
    Marketing Agency September 2022 - June 2023
    • Supporting clients in their digital growth
    • Recommending and deploying marketing strategies for B2C (Decathlon) and B2B (Wellbeing Journey) clients
    • Participating in the creation of advertising content
  • Unify Group
    Industry Manager (freelance)
    May 2022 - August 2022 (3 months)
    Paris, France
    • Managing, monitoring, and developing a portfolio of advertisers (mainly IT)
    • Coordinating 360° projects
    • Monitoring and optimizing digital campaigns
  • Premium.Digital
    Media Business Manager
    September 2016 - March 2022 (5 years and 6 months)
    Paris, France
    Digital Agency September 2016 - March 2022
    • Managing a team of 4 people
    • Advising and implementing branding and performance campaigns for international clients
    • Monitoring quantitative and qualitative objectives
    • Participating in the development of the programmatic department within the company

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Education

  • Master of International Studies
    Toulouse School of Commerce / ESC Toulouse
    2010
    Master, International Marketing
  • Bachelor's Degree in Economics and Management
    Jean Moulin University (Lyon III)
    2007
    Licence Economie Gestion

Skill set (29)

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