Freelancer profile translated to English.

Description

You in a few words:

With over 15 years of experience in digital marketing and CRM, I assist companies in their digital transformation and optimization of customer experience.

Specialist in CRM, omnichannel marketing and loyalty**, I work on the deployment of solutions, the management of data-driven campaigns and performance analysis.

My approach combines strategy, innovation and change management with strong expertise in e-commerce and optimization of customer journeys.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 50km)

Indépendante
Digital Strategy & CRM Consultant
CONSULTING AND AUDITS
September 2019 - Today (6 years and 9 months)
Paris, France
- Design and deployment of a CRM ecosystem for a pharmaceutical company, including customer segmentation, automation of interactions and optimization of patient journeys.

- Development and implementation of a successful e-commerce strategy for a cosmetics brand, integrating UX/UI optimization, digital merchandising and management of acquisition levers (SEO, SEA, social ads).

- Management and execution of omnichannel campaigns (emailing, SMS, social ads) aimed at maximizing customer engagement and loyalty, with a data-driven approach and A/B testing.

- Supporting internal teams in their digital transformation, through training in CRM tools, optimization of marketing processes and adoption of digital best practices.

- Monitoring and analysis of performance, development of dashboards and strategic recommendations based on the interpretation of KPIs (conversion rate, ROI, customer engagement).
MONOPRIX
Head of Digital & Customer Experience
AGRICULTURE
June 2016 - August 2019 (3 years and 3 months)
Paris, France

- Definition and implementation of the digital and customer relationship strategy, aimed at strengthening engagement and customer experience on digital channels.

- Improvement of the user experience on digital platforms, by optimizing ergonomics, fluidity of journeys and accessibility of tools.

- Launch of a personalized loyalty program based on customer data analysis and machine learning to maximize retention and satisfaction.

- Management of performance KPIs to track the effectiveness of actions taken and adjust the strategy according to the results.

- Management of a team of 7 people, with a focus on coordination, project management and the development of internal skills.
La Redoute
Digital CRM Manager
FASHION AND COSMETICS
April 2013 - May 2016 (3 years and 2 months)
Paris
Implementation of a multi-channel loyalty program, aimed at engaging customers through various channels (email, SMS, push notifications, social networks) to strengthen the customer relationship and improve retention.

Optimization of CRM and customer journeys, by improving the segmentation and personalization of interactions to offer experiences adapted to each segment.

Management and analysis of marketing automation campaigns, by optimizing email flows and conversion strategies, while monitoring performance to adjust actions.

Coordination with product and IT teams to develop new features on CRM platforms and improve the customer experience.

Supervision of a team of 5 people, by defining priorities, monitoring project progress and ensuring the team's skills development.