About Sarah
- Digital Marketing Strategy & Social Media Manager
- I help companies create and optimize their digital strategy to maximize their visibility and engagement.
- Free 30-minute personalized audit to analyze your needs and offer you tailored solutions.
- Services: marketing strategy, social media management, content creation, online advertising.
French
Native or bilingual
Experience
- CESI école d'ingénieurOperational Marketing ManagerEDUCATION AND E-LEARNINGNovember 2025 - Today (9 months)Nantes, FranceSTRATEGY 💡– Co-construction of the regional digital and marketing strategy– Management of acquisition budgets and marketing actions– Coordination between national and regional issuesWEB MARKETING & VISIBILITY 👩🏻💻– Animation and optimization of 7 websites (SEO/SEA in collaboration with an agency)– Design and deployment of emailing campaigns and newsletters– Implementation of targeted social ads campaigns– Development of digital templates and materials– Definition and management of the social media strategy (BtoC & BtoB)COMMUNITY MANAGEMENT & CONTENT 📱– Management and animation of social networks (Facebook, LinkedIn, Instagram, Snapchat, YouTube)– Creation of engaging content (writing, visuals, videos)– Graphic production (DTP), photo retouching, and video editing (motion design basics)– Moderation and e-reputation management (including negative reviews)– Deployment of loyalty and engagement actionsPROJECT MANAGEMENT 🌱– Management of regional and national projectsANALYSIS & PERFORMANCE 📊– Monitoring and analysis of KPIs (websites & social networks)– Production of reports and strategic recommendations
- FX hydraulicsCommunication & Digital Marketing ConsultantMECHANICAL ENGINEERINGMarch 2025 - January 2026 (10 months)Châteaubriant, France
- Creation of a communication strategy adapted to a B2B environment, aimed at strengthening the company's visibility and credibility
- Design of visual and editorial content for LinkedIn: development of the editorial calendar, writing of publications, and performance monitoring
- Redesign and animation of a showcase website: content optimization, news updates, and showcasing the company's expertise
- Brand image consulting and structuring of communication materials
- Participation in the implementation of a coherent, professional digital presence aligned with commercial objectives
- Participation in trade shows and events: design of communication materials (display banners, flyers, brochures), creation of goodies, preparation and installation of stands
- Creation of event-specific content for social media to highlight the company's participation and enhance its visibility
- Coordination of event communication elements to ensure consistency between physical and digital presence
- MOBILMGroup Marketing ManagerARCHITECTURE AND URBAN PLANNINGNovember 2022 - November 2025 (3 years)Nantes, FranceDevelopment and management of the annual marketing plan (B2B – health sector)Coordination of communication between internal sales teams and the partner network (interior architects)Creation of print & digital content: newsletters, email campaigns, LinkedIn publications, brochures, event invitationsSocial media management (editorial line, community management, reporting)Organization and promotion of pharmacy openings in France and internationally (photo reports, mailing, PR)Monitoring of marketing KPIs (HubSpot CRM, qualified lead rate, quarterly performance analysis)Participation in the redefinition of the company's brand charter and digital positioning
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Education
- MBA Digital Marketing and CommunicationMBWAY2022
- Bachelor Business Manager specializing in Asian Market, Commerce, and MarketingParagon International University2020
Certifications
- Social Media MarketingHubSpot Academy2025