Freelancer profile translated to English.

Description

Senior Product Manager with 15 years of experience in digital transformation and structuring product organizations within complex ecosystems (media, energy, B2B, institutional). Accustomed to embodying the product vision at a strategic level — defining the roadmap, prioritizing, and aligning with business and regulatory challenges — while managing teams end-to-end, from Discovery to Delivery. Strong ability to unite business and technical stakeholders, evangelize agile best practices, and create the conditions for quality delivery. Transverse leadership, value orientation, and a keen sense of prioritization.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Versailles (up to 20km), Paris (up to 20km)

Ordre National des Experts-Comptables
Senior Product Manager
February 2025 - Today (1 year and 6 months)
Managed a multi-module product transformation program for the professional platform for chartered accountants — representing the Sponsor, bridging strategic vision, program governance, and delivery.
• Defined the multi-module product strategy: vision, roadmap, and alignment with regulatory challenges.
• Managed the Program Backlog and prioritized at the program level.
• Ensured overall UX/UI consistency and platform uniformity for chartered accountants' professional practice.
• Participated in governance bodies (COPRO, COPIL, Design Authority) — legitimizing structural choices and driving change with business and IT stakeholders.
• Monitored delivered value and made strategic adjustments to maintain alignment with regulatory expectations.
Acteurs Publics
DSI
PRESS AND MEDIA
July 2023 - January 2025 (1 year and 6 months)
Led the complete digital transformation of the media outlet: website redesign, integration of Salesforce CRM, ElasticSearch search engine, and transactional architecture. Managed a team of 7, coordinating 3 external providers (development, Salesforce, Qiota).
Salesforce CRM & Transactional Architecture
• Led the complete migration and integration of Salesforce (Sales Cloud + Marketing Cloud): data cleansing and structuring, object mapping (accounts, contacts, opportunities), design of billing workflows and email campaigns to 100,000 public decision-makers.
• CRM ↔ CMS WordPress Interfacing: personalized reading experience based on subscriber habits and preferences using Salesforce data.
• Qiota paywall integration: defined access rules for premium content, managed transactional mechanics (single article purchases, subscriptions), configured conversion funnels.
• Modeled inter-system flows (CRM, CMS, Paywall, Subscription ERP): mapped existing flows, designed a new architecture with interface files, defined data update rules.
• Optimized conversion rates: monitored transactional KPIs (subscription activation rate, single purchase rate, paywall bounce rate) and implemented corrective actions.
Discovery, Data & Performance
• Facilitated business workshops (editorial, journalists, sales) to define personas, user journeys, and validate wireframes — end-to-end discovery management.
• Structured content taxonomy and catalog: naming conventions, harmonized databases to improve ElasticSearch engine reliability and reduce 'no results'.
• Implemented tagging plans and analytics dashboards (Google Analytics, AB Tasty) to measure feature and sales funnel performance.
GRDF
Product Manager
November 2021 - March 2023 (1 year and 4 months)
Managed a large-scale product in a strategic energy context. Supervised 7 Product Owners, structured governance, and managed end-to-end from Discovery to Delivery.
• Supervised 7 Product Owners and structured product governance (RACI, prioritization bodies, portfolio).
• Managed Discovery: user testing, A/B testing, online surveys — defined personas, wireflows, and validated journeys.
• Managed Delivery: prioritized and populated the JIRA backlog, wrote user stories and acceptance criteria, planned releases.
• Defined and monitored product performance KPIs (e-service activation rate, NPS, journey completion rate) — implemented analytics dashboards on Google Data Studio.
• Facilitated agile rituals with the Scrum Master (Grooming, Daily, Sprint Planning, Retrospective) and weekly PO meetings to align the team around the product vision.