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Sara Hernandez PerezSH

Sara Hernandez Perez

CFO & Financial Consultant

€350/day
Santander, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sara

International CFO with over 8 years of experience leading financial strategies in global companies. I help SMEs, startups, and corporations optimize their profitability, control their cash flow, and scale their businesses through strategic financial solutions and IFRS reporting. Expert in debt restructuring, negotiation with investors, and design of financial models for sustainable growth.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Ron Vigía
    Financial Director
    March 2023 - Today (3 years and 3 months)
    La Habana, Cuba
    • I lead the financial and operational strategy of an international joint venture (IRB & ZERUS).
    • Expert in cash flow optimization, cost control, and IFRS reporting.
    • Management of external audits (EY) and negotiations with international suppliers (TECNOAZÚCAR, Island Rum Brands).
    • Increase in exports +41% vs. 2025 budget through efficiencies in production and logistics.
    • Design of financial models for growth, debt reduction, and sustainable profitability.
    Financial analysis Cashflow KPI's Contract management
  • Accor - North
    Regional CFO
    June 2022 - June 2023 (1 year)
    Ciudad de México, Mexico
    • I led the financial management of the Accor chain in Cuba, overseeing budgets, audits, and expense control.
    • Optimization of cash flow and accounting processes, ensuring international regulatory compliance.
    • Negotiation with suppliers and government entities to ensure operational continuity in a complex economic environment.
    • I implemented control strategies that reduced operating costs and improved profitability.
  • Iberostar Group
    Finance Director
    TRAVEL AND TOURISM
    July 2018 - June 2022 (3 years and 11 months)
    La Habana, Cuba
    • Financial management of 12 hotels in Cuba, optimizing budgets and cash flow.
    • Leadership of international audits and compliance with local and corporate regulations.
    • Reduction of operating costs by 12% through financial restructuring.
    • Design of strategic reports for senior management and profitability analysis by business unit.

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Education

  • Degree in Economics
    Universidad de Cantabria
    2016
    Grado en Economía
  • Business Studies
    Universidad de Cantabria
    Empresariales

Skill set

Categories