SHFreelancer profile translated to English.
Back to original languageAbout Sara
Over 15 years of experience in developing and executing communication strategies in a large company. With a proven track record in crisis communication, I have also developed content strategy, digital content projects, and comprehensive campaigns. I am an expert, by training and professional experience, in communication during internationalization processes.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Empresa nacional con 15.000 empleadosContent ManagerJanuary 2021 - Today (5 years and 5 months)Madrid, SpainContent Manager✓ Reorganization of a team of 40 people for content creation with a unified voice✓ Supervision of the editorial line and definition of narrative✓ Coordination between different business areas and departments of communication, media relations, audiovisual production, brand, social media, and advertising.✓ Coordinate listening efforts to create new stories of high strategic value
- Empresa nacional de 15.000 empleadosInternational CommunicationJanuary 2023 - Today (3 years and 5 months)Madrid, Spain✓ Definition and development of international communication strategy✓ Brand positioning in different foreign markets✓ Development of strategic content and comprehensive campaigns✓ Image management and media relations✓ Analysis and monitoring of international positioning
- Empresa nacional con 15.000 empleadosCommunication and Press ConsultancyJanuary 2007 - January 2019 (12 years)Media Relations 2007-2019 Communication and Press Consultancy✓ Development of comprehensive communication campaigns✓ Economic and business journalism. Writing all types of materials.✓ Spokesperson strategy development and reputation management✓ Expert in development and coordination in crisis communication✓ Organization of institutional events, press conferences, and informational sessions.✓ Press trips and accompaniment of informational and advertising shoots.
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Education
- Scholarship in Journalism specialized in International EconomicsICEX2005Beca de Periodismo especializado en Economía Internacional
- Advanced Course of Expert in Digital Customer Experience.EOI. ActualCurso Superior de Experto en Experiencia de Cliente Digital.