Description

With almost a decade writing puns, crafting creative ideas and leading content and campaigns, I’m all about turning big, bold ideas into actionable change and impactful results. I’m ready to bring my curious, creative energy to support your brand!

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

LAWFUL LONDON
Brand & Content Manager (Contract)
E-COMMERCE
January 2025 - Today (1 year and 5 months)
London, United Kingdom
I created and implemented the 360 marketing strategy across all key channels. This work led to significant revenue growth in targeted areas, positive ROI for product launches and increased customer engagement.
Content & Creative Production: Oversaw the creation of all marketing content and asset creation for the company, streamlining processes with team members and ensuring on-time delivery, always.
Commercial Focus & Paid Creative Strategy: Delivered a 72% increase in revenue for products previously slated for discontinuation, by spearheading creative strategy for paid social and implementing changes to creative and messaging.
Product Launch Strategy: Increased revenue by 50% and achieved positive ROI for new products, supporting the Founder with NPD and defining the go-to-market strategies.
Influencer Initiatives: Profitably created and scaled influencer and affiliate partnerships to achieve a £1.81 ROI in six months.
Social Growth & Leadership: Increased average engagement rate from 1% to 5% in six months, through refining and executing the social strategy using a test-and-learn approach to drive continued growth.
Multichannel Campaign Planning: Led on all marketing activations for the brand in 2025, working with our partners in CRM, Photography and Video Studio, Design and Paid Media.
Campaign Management Creative Strategy Content marketing Social Media Marketing
UNI COMPARE
Brand & Content Manager
TECH
January 2023 - January 2025 (2 years)
London, United Kingdom
I challenged the existing content strategy to provide a clear path for growth. My work led to an exponential increase in organic sessions and led to me managing other growth projects for the company across Brand, PR and New Product Development.
Brand Strategy Development: Delivered the renewed brand strategy to align with business objectives and key audience insights, leading to strong engagement from users on and off platform.
Creative Briefing: Negotiated and managed the creative agency relationship to deliver the renewed visual identity, providing detailed feedback and ensuring founder input was implemented.
PR Agency Ownership: Managed the PR agency relationship to deliver a successful PR campaign for LGBTQ+ History Month, leading to high quality coverage in Pink News, Gay Times and more.
Mentorship: Coached the Content Editor through professional challenges, creating tailored workshops and opportunities to expand their skill set, ensuring they felt they were supported and progressing.
Organic Ownership & Strategic Growth: Delivered a 60% increase (500k) in organic sessions by identifying growth opportunities in editorial content, allowing the business to monetise this area more effectively and drive company revenue.
Growth Strategy Brand Strategy Creative Strategy Tone of voice Content marketing
LoveCrafts
Content & Campaigns Manager
E-COMMERCE
January 2021 - September 2023 (2 years and 8 months)
London, United Kingdom
By improving processes, identifying critical paths and aligning stakeholders, I led on record-breaking product launches as well as our best performing sale campaigns.
Ultimate Brand Guardian: Acted as the company's Brand Guardian, defining and enforcing the tone of voice (ToV) across all customer touchpoints (social, email, website), and leading cross-functional workshops to ensure team-wide ToV implementation and consistency.
Campaign Management & Creative Production: Created and oversaw the campaign calendar across three geos. Coordinated trading and marketing teams across a variety of activations to maintain cohesive brand presence and increase conversion to purchase.
Product Launch Strategy: Delivered a 20% increase in revenue share to private label brands in six months by defining the product launch strategies and leading on the roadmap of launches across five private label brands.
People Management: Managed a team of five across content, video and social, setting clear KPIs and providing direction to elevate the team’s performance and happiness at work.
PR Agency Management: Secured an average 30-pieces of National, on-brand coverage a month, managing the agency relationship to achieve this.
Social Content Strategy: Worked with Social Media Manager and Social Executives to implement changes to the strategy that led to YoY growth with relatable, viral moments.
Multi-Channel Rollout: Managed the implementation of the renewed creative platform, “Makefulness” with developing the comms strategy and creative for above the line marketing.
Campaign Management Project Management Influencer Marketing Communication strategy Copywriting

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Psychology (BSc)
UNIVERSITY OF YORK
2019
Psychology (BSc)

Google Analytics Individual Qualification (GAIQ),
Google
2020
Data analysis User Flows GA4

Sarah Eliza

Brand Marketing, Content & Campaign Manager

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