About Sarah
- A tailor-made media strategy, aligned with your challenges and your DNA.
- Authentic, clear, and effective communication, designed to reach journalists, partners, clients, and communities.
- The ability to transform your messages into engaging stories that resonate.
- Reliable, responsive, and structured support.
- Press relations: writing and distributing press releases/kits, managing journalist relations, organizing interviews and press conferences.
- Public relations: developing partnerships, networking, organizing corporate events.
- Digital communication: content creation (articles, LinkedIn posts, newsletters), community management, editorial strategies.
- Media monitoring, crisis management, performance analysis, and optimization.
- My goal: to cultivate your media image and help you occupy a legitimate and recognized place in your ecosystem.
French
Native or bilingual
English
Fluent
Experience
- Champs d'InfluencesConsultant & ManagerDecember 2025 - Today (6 months)Lille, Paris, FranceCreation of an agency specializing in press relations, public relations, and digital communication, dedicated to committed projects in the Agriculture & Food, Energy Transition, Health & Prevention, and Education & Higher Education/Research sectors. Alignment of communication strategies with values of impact, utility, and commitment.Assignments and achievements:
- Development and management of media visibility strategies for brands, institutions, and start-ups.
- Writing and distribution of press releases/kits; management of relations with specialized journalists and media.
- Organization and coordination of interviews, press conferences, and media events.
- Content creation (articles, LinkedIn posts, newsletters).
- Definition of editorial lines, digital planning.
- Support for executives: personal branding, digital communication.
- Partnership development, public relations, and corporate event organization.
Promoting authentic and meaningful communication to enhance useful projects rooted in humanity and life. - .becomingSenior Press Relations ConsultantFebruary 2022 - December 2025 (3 years and 10 months)Lille, FranceConsultant then Senior Consultant.
- Management of communication strategies - Press relations, social media, and event management
- Identification of proactive press opportunities
- Management of media and influencer partnerships
- Management of press lists and media relations
- Writing/Translation of press releases, memos, press kits, and distribution
- Competitive intelligence
- Strategic advice and development of recommendations
- Influencer campaign management
- Reporting
- Graphic creation of communication tools (overall layout, infographics)
- Active participation in client recommendations / New Business
- Canévet et AssociésPress Relations ConsultantFebruary 2021 - January 2022 (11 months)Paris, France
- Management of press relations for clients primarily from higher education and research.
- Topic identification.
- Content development (writing, layout, creation).
- Follow-up of coverage, monthly press reviews.
- Media contact.
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Education
- MBA Health CommunicationEFAP - School of New Communication Professions2020MBA communication santé
- Study of Communication and MediaBudapest Metropolitan University2019Étude de la communication et des médias