About Sarah
French
Native or bilingual
English
Fluent
Italian
Basic
Experience
- OPENFIELDCRM Project Manager / Account ManagerSOFTWARE PUBLISHINGJanuary 2016 - Today (10 years and 5 months)Paris, FranceDaily client support:- 24 Hours of Le Mans (CRM implementation, BI: schedule monitoring, Dynamics targeting, consulting, emailing, trigger automation implementation, email campaign analysis, etc.)- Bercy Accor Hotel Arena (support in CRM implementation, BI with Power BI, then Superset)- La Seine Musicale (CRM monitoring management)Other clients: AS Monaco, Brussels Expo, LOSC Lille, Qwartz (digital shopping center), etc.Growth:- 300k to 800k buyers (210k unique buyers)- 197 email campaigns for 4 million emails to 257 campaigns for 8 million emails- Database completion:— 69k to 560k qualified contacts (first name & last name for example)— or field completion rate for gender from 64% of the database to 92% after correction (if civility = Mrs and gender = X => ok, set gender to F (reverse gender to civility))Interface between clients and technical teams- Requirements gathering- Technical team coordination- Testing and acceptance- Workshop facilitationUse of agile methods- daily ceremonies- User Story design- Sprint planning management- demos
- OPENFIELDDigital Project ManagerSOFTWARE PUBLISHINGFebruary 2016 - Today (10 years and 4 months)Paris, FranceDefinition of digital communication strategies and implementation of actions- Definition of customer journeys- Development, management and animation of communities on social media (Twitter, LinkedIn, Facebook and Youtube)- Account management during LiveTweets- Implementation of active monitoring on new activation levers, corporate culture and e-reputation- Implementation of an internal & an external newsletter, performance analysis- Creation of the Openfield website and graphic charter- Website redesign- Support for employees in using the tools made available to them, participation in cross-functional topics related to Digital and Innovation.
- Pôle Emploi Lab (Cap Gemini)Innovation Project Manager / FacilitatorPUBLIC SECTORSeptember 2013 - February 2016 (2 years and 5 months)Paris, FranceWorkshop facilitation (co-design, design thinking)Consulting for startups and entrepreneurs
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Education
- Master Management & Marketing / Consumer Behavior Studies SpecializationUniversité Claude Bernard Lyon2005Marketing Parcours utilisateurs UX Management Gestion des équipes Agilité
Certifications
- Growth HackingGrowth Tribe2019
- Entrepreneurship at Gold UpThe Family2019