Sarah C.

Occasional support and creative reinforcement for the Sud Express teams on digital campaigns and key marketing periods. Creation of Meta Ads (static and video), key visuals, and newsletters to support collection launches, commercial operations, and capsule collections, in line with the brand's image and universe.

Support for lifestyle, fashion, beauty, craft, and media brands in creating their print & digital visual universe: visual identity, packaging, campaigns, photoshoots, social media content, newsletters, merchandising, and communication materials.

Recent clients:

Home Magazine, Les Petits Prodiges, Sud Express, émoi émoi, Idol Music, ABC Ceramic, OKAM Santé, Mano Mano

PUBLIC RELATIONS / MEDIA STRATEGY

- Development and implementation of an earned media strategy with consumer, lifestyle, and general press

- Supervision of communication assets (press releases and kits) in conjunction with recurring themes and ManoMano's business highlights / Organization of press and public events

- Daily management of the PR agency Publicis Consultant

CONTENT CREATION

- Redefinition of the ManoMano blog strategy and editorial line (1M views per year)

- Implementation of an editorial calendar and management of a team of 4 writers (SEO optimization, recruitment, briefing, and follow-up)

IMAGE AND BRANDING

- Art direction for brand photoshoots: defining needs and objectives, sourcing, and logistics

- Participation in the creation of "shop the look" pages: inspiring the customer journey (defining product categories to highlight, editorial tone, image DNA, deployment).

Support for country teams (UK, DE, IT, ES)