Freelancer profile translated to English.
Back to original languageAbout Sarah
đ I transform your advertising budgets into profitable e-commerce growth.
Media Buyer specializing in e-commerce Meta Ads, Google Ads, TikTok & Pinterest
đ Several M⏠generated by my campaigns, up to 120% growth on some accounts
đ° Up to +âŹ5M in advertising budget managed per year
âïž +15 clients supported on e-commerce topics (French Mush, Puissante, Poderm, Martine Cosmetics, Visionnaire...)
đ§Ș +4 years of agency experience (Roads, Ben&Vic) with DTC brands
Who am I?
Sarah, a media buyer specializing in e-commerce. I have managed the paid acquisition of DTC brands in beauty, wellness, and lifestyle, both in agencies and as a freelancer. My job doesn't stop at media buying: I manage performance from end to end and go beyond ad platforms (CRO, offer structuring) to grow your overall profitability, and **accelerate your new customer acquisition**.
My services
- Audit of your channels: Acquisition strategy, tracking, creative strategy, CRO...
- Acquisition strategy: account structuring, media plan, scaling plan
- Advertising management: Meta Ads, Google Ads, TikTok, Pinterest...
- Creative strategy: Creative analysis, briefs
- Profitability consulting: CRO, offer structuring, LTV optimization, profitability, and profit
- Reporting: Looker Studio, Google Sheet, Notion, e-commerce KPI tracking (MER, nCAC, COS)
Available for full remote.
đ Let's talk about your acquisition challenges.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- RoadsPerformance ManagerE-COMMERCEApril 2026 - Today (3 months)Bordeaux, France
- Managed the paid acquisition of 5 DTC brands (mostly wellness) for over âŹ4M in annual advertising investment.
- Achieved +120% growth on an account by rethinking its acquisition strategy (new customer share increased from 20% to 70%).
- Provided consulting beyond media buying: CRO and offer structuring, revamped a subscription offer that generated +45% LTV.
- Full performance management: Meta & Google account structuring, creative strategy, client reporting, and recommendations.
- FreelanceMedia BuyerE-COMMERCEJanuary 2025 - Today (1 year and 6 months)Bordeaux, France
- Operational management of multi-platform acquisition campaigns (Meta, Google) for e-commerce & retail brands.
- Production of creative briefs and advertising creatives (GIF, static).
- Full funnel deployment: from setup to continuous performance monitoring and optimization (audiences, creatives, budgets).
- Agence Ben&VicMedia BuyerE-COMMERCESeptember 2023 - April 2026 (2 years and 7 months)Bordeaux, France
- Managed paid acquisition for 5 to 6 beauty & wellness accounts, with over âŹ2M in annual investment.
- Achieved +100% growth year-over-year on the largest accounts through acquisition strategies.
- Managed multiple platforms simultaneously, up to 4 on a single account (Meta, Google, Pinterest, TikTok).
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Education
- Master in Digital TransformationINSEEC2025Majore de Promotion
- Bachelor in Digital MarketingINSEEC2023
Certifications
- Looker Studio Exam - No Code - TechAway Level 3 (FR)DataScientest.com2025
- TOEICTOEIC Program2025