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Sarah B.SB

Sarah B.

Brand & Product Designer

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sarah

Brand Designer & Graphic Designer | Founder of Buisaé Studio
✨ Strategic and aligned visual identities for entrepreneurs who want a strong, coherent, and memorable brand

Graphic designer specializing in visual identity and branding, I have been helping entrepreneurs, creators, and authors reveal the essence of their projects through a unique visual universe for over 12 years.

After working in agencies and startups, I chose to put meaning, emotion, and humanity back at the heart of my profession. With Buisaé Studio, I help those who want to stand out with a professional image, without losing their authenticity.

What I design:
→ Complete visual identity (logo, graphic charter, branding)
→ Print & digital communication materials
→ Book covers & editorial universes
→ Clear, aesthetic, and conversion-oriented websites

💡 My approach: combining strategy, storytelling, and emotional design to create a brand that attracts, reassures, and converts.

In parallel, my expertise in product design (UX/UI) allows me to design fluid and coherent digital experiences.

📩 Available to discuss your project
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Buisaé Studio
    Brand Designer
    July 2025 - Today (11 months)
    Brunoy, France
    Graphic designer specializing in visual identity and branding, I help entrepreneurs create a professional, coherent brand image aligned with their personality.

    For over 10 years, I have been transforming ideas, emotions, and stories into unique visual universes. For me, design is not just a logo: it's a real tool to gain confidence, credibility, and visibility.

    Are you an entrepreneur and feel lost in your brand image? Do you lack the time or clarity to create branding that truly reflects you? I help you build a strong, gentle, and authentic visual identity that naturally attracts your clients.

    My approach combines strategy, storytelling, and emotional design to reveal the essence of your project and create a universe that sets you apart.

    Logo, graphic charter, complete branding, visual identity redesign: each creation is designed to be impactful, aligned, and sustainable.
    Visual Identity Communication Materials Brand Strategy Branding UI/UX Design
  • Lifeaz
    Lead UX UI Designer
    HEALTH AND WELLNESS
    May 2019 - August 2024 (5 years and 3 months)
    📱 Product designer: Competitor and user journey analysis, Product and platform design, Prototyping and user testing, Monitoring implementation with development teams.

    Results of the Lifeaz.co website redesign (after 2 months)
    ⤴️ +76% more qualified leads
    ⤴️ +0.8% conversion to payment
    ⤴️ +10% of our clients choose rental

    Results of the B2B dashboard
    ✅ Smoother and more ergonomic navigation
    ✅ Release of features identified as necessary
    ✅ NPS > 80

    Results of the 2.0 app
    ✅ Release of the long-awaited product tracking by customers
    ⤴️ + users and customer satisfaction at 4.4 / 5
    ⤴️ + 50,000 users trained in CPR

    💡 Market, competitor & design analysis
    🎨 Brand designer: Graphic charter, consistency across different platforms (print, digital, google slides, posters, etc.), template creation and social media redesign
    🖌️ Product packaging and reflection on final product design
    🎥 Video editing creation for social media
    📷 Photo retouching
    🎓 Management of 2 designers
    UX/UI Designer Branding Packaging Video Editing Social Media
  • BETC Digital
    Digital Art Director
    DIGITAL AND IT
    February 2014 - April 2019 (5 years and 2 months)
    Paris, France
    Mission:
    - Website and mobile application creation
    - Landing Page and Showroom creation.
    - Design and execution of advertising campaigns (various media)
    - Participation in tenders

    Frequent Clients
    - Air France: La French Tech Décolle, showcase website to present the various startups featured
    - Axa Research Funds: Creation of a "Netflix-style" showcase website to present various scientific projects.
    - La Roche-Posay: Monitoring and evolution of the Design System following the website redesign - as part of a team with a UX designer.
    - Canal: Official 30th anniversary website + Ad creation + Canal Experience
    - Peugeot: Total redesign of the Peugeot emailing graphic charter + Dakar 2016 campaign and its digital campaign + Peugeot VN and its showroom for current operations + Peugeot Utility Vehicle Landing Page.
    - Disneyland Paris: Support and creation of the 25th-anniversary advertising campaign + Ad creation.
    - LaPoste: Game website for a Christmas operation
    - Leroy Merlin: Game website
    UI/UX Design Graphic Design Social Media Emailing Advertising Campaign

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Education

  • Communication Manager
    Institut de l'Internet et du Multimédia
    2014

Skill set

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