Freelancer profile translated to English.

Description

Aura is a micro-agency that helps brands 𝗮𝗴𝗲𝗻𝗰𝘆 𝘁𝗼 𝘀𝗵𝗶𝗻𝗲 𝗹𝗮𝘀𝘁𝗶𝗻𝗴𝗹𝘆 through effective, results-oriented digital strategies.

I support each client in a 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 way, from 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 to 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁, with a clear objective: 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

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AURA IS FOR...

➊ SMEs, VSEs, and growing brands

👉 Develop their visibility, attract more customers, and structure their acquisition without complexity.

➋ Marketing teams or leaders

👉 Need strategic and operational support, without hiring internally.

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HOW CAN I HELP YOU...

🧠 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻

Clear strategy aligned with your business objectives and brand image

✏️ 𝗦𝗘𝗢 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆

Useful and well-positioned content (website, articles, strategic pages)

✉️ 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀

Build connection and guide prospects towards action

💬 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗥𝗠

Simple workflows to stay in touch and encourage repeat purchases

🧲 𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁𝘀, 𝗧𝗼𝗼𝗹𝘀 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀

Concrete strategies to generate qualified leads

⸻

Every action aims to 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 and generate opportunities, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗱𝗲𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝘀𝗼𝗹𝗲𝗹𝘆 on algorithms.

𝗠𝗬 𝗩𝗜𝗦𝗜𝗢𝗡 🧡

Today, being visible is not enough.

↪︎ You need to 𝗯𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀, win them over, and build a long-term relationship.

✓ It is this global and pragmatic approach that Aura puts at the service of its clients.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Funbooker (Wonderbox Group)
Digital Marketing Manager
TRAVEL AND TOURISM
March 2023 - August 2025 (2 years and 5 months)
Paris, France
• Development of strategic partnerships (affiliate, media, distribution, brand, employee benefits programs...)
• Negotiation, onboarding, analytical tracking, and data-driven optimization
• Content creation and communication operations
• Newsletter project management (writing, design, editorial calendar, database management...)
Digital Communication Affiliation Affiliate Marketing Media Partnerships Newsletters
Aura Digitale
President & Consultant
CONSULTING AND AUDITS
July 2025 - Today (1 year and 1 month)
Paris, France
• Creation and deployment of personalized digital strategies: acquisition, conversion, loyalty
• High-performance campaigns: automated emails, newsletters, SMS, affiliate marketing
• Consulting on brand identity and CRM activation with lead magnets
• Meta Ads campaigns
• SEO strategy
• Partnership management
Newsletters Meta Ads SEO Lead Magnet Communication
Vorwerk (Cookidoo®)
Digital Product Manager
TECH
July 2020 - July 2022 (2 years)
Nantes, France
• Editorial management of the Cookidoo® platform (homepage, blog, features...)
• Coordination of international projects and communication around new features, management of partnerships (Les Commis, recipe boxes, etc.)
• Writing newsletters and managing Cookidoo® subscriptions (reporting, analysis of retention and subscriptions)
Newsletters Digital Communication Editorial Strategy Content Marketing SEO