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Sarah BouscharainSB

Sarah Bouscharain

Head of Marketing & CRM

€550/day
15 projects
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sarah

Looking for a results-oriented CRM freelancer?

☑️ Marketing & CRM Strategy Consultant with 10 years of experience:

▪ 10+ brands supported: Unilever, Pernod Ricard France, Accor, CFC Croisières, One Provence…
▪ Multisectoral experience: agri-food, tourism, real estate, training…
▪ Measurable results in 3 months.

→ Too often, CRM is seen as a tool rather than a real growth lever.

Yet, your need is simple: implement automated and profitable marketing actions, with a quantifiable impact on your revenue.

Otherwise, you are wasting time and money.

My approach:
I act as a strategic partner to build a CRM adapted to your resources, operationally activatable, and designed to support your long-term growth.

I bring a level of commitment that goes beyond simple execution.

Book a 30-minute call to discuss ⤵️
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • AFROVIBE
    Marketing & CRM Consultant
    HEALTH AND WELLNESS
    June 2025 - September 2025 (3 months)
    Marseille, France
    Situation:
    ▪ Dance-fitness concept that wanted to structure and automate marketing actions.

    Initial Scope:
    ▪ Marketing audit and strategy.

    Tasks Performed:
    ▪ Comprehensive audit and marketing strategy: sales funnels, actionable levers, objectives, KPIs per offer.
    ▪ Recommendations on team structure: tools, and processes.
    ▪ Implementation of Hubspot CRM: configuration, automations, team onboarding, and change management.

    Results:
    ▪ From 400 to 5,000 sessions per month on the website.
    ▪ Onboarded and autonomous teams.
    HubSpot Marketing Web Marketing Strategy Sales Funnel Customer Relationship Management (CRM) marketing audit
  • Maïma
    Marketing Consultant
    HEALTH AND WELLNESS
    April 2025 - September 2025 (5 months)
    Situation:
    ▪ Online training company in the wellness sector that wanted to structure marketing actions and increase brand awareness.

    Initial Scope:
    ▪ Marketing audit and strategy.
    ▪ Operational deployment of marketing activations.

    Tasks Performed:
    ▪ Marketing audit and strategy: sales funnels, content, acquisition, conversion.
    ▪ Lead generation: lead magnets, content recommendations (social media, YouTube).
    ▪ Partnership establishment (podcast).
    ▪ CRM: newsletter creation and distribution.

    Results:
    ▪ Leads: +15% of qualified lead volume in 3 months.
    ▪ Social media: +60% Instagram followers, +23% YouTube followers (3 months).
    ▪ Revenue: +900% sales on the flagship product.
    Sales Funnel Web Marketing Strategy Customer Relationship Management (CRM) Acquisition Strategy Strategic Partnerships
  • CFC Croisières
    Marketing & CRM Consultant
    TRAVEL AND TOURISM
    October 2024 - April 2025 (6 months)
    Marseille, France
    Situation:
    ▪ Tourism company that needed reinforcement in the operational deployment of marketing activations.

    Initial Scope:
    ▪ Coordination of marketing activations.

    Tasks Performed:
    ▪ Design and deployment of media plans: digital activations (newsletters, SMS, etc.), offline activations (posters).
    ▪ Planning and monitoring of editorial, CRM, and promotional activations (key periods).
    ▪ Coordination and management of social media and SEO/SEA experts.
    ▪ Deployment of Hubspot CRM: project management, workflow creation & optimization, onboarding & training of marketing and sales teams.

    Results:
    ▪ Creation of a promotional program: +€500K attributed in 4 months.
    ▪ 10,000 new sessions on the website.
    ▪ Email marketing: 3rd source of website traffic and 3rd channel for online revenue.
    HubSpot Marketing Customer Relationship Management (CRM) Web Marketing Strategy Branding Web Project Management

Reviews

5.0

Out of 4 ratings

OlivierO

Olivier

BEES SHOPPER

Reviewed on 4/26/2019

Sarah was an exemplary collaborator, carrying out her mission with competence and intelligence. She integrated quickly into the team and demonstrated anticipation and initiative early on. Her mission involved launching a complex website and preparing for the development of another. For both projects, Sarah brought rigorous project management and an excellent ability to manage her internal and external stakeholders.
OlivierO

Olivier

BEES SHOPPER

Reviewed on 5/28/2019

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Education

  • Master Grande Ecole
    Montpellier Business School (MBS)
    2017

Skill set

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