About Sarah
French
Native or bilingual
English
Fluent
Experience
- AFROVIBEMarketing & CRM ConsultantHEALTH AND WELLNESSJune 2025 - September 2025 (3 months)Marseille, FranceSituation:▪ Dance-fitness concept that wanted to structure and automate marketing actions.Initial Scope:▪ Marketing audit and strategy.Tasks Performed:▪ Comprehensive audit and marketing strategy: sales funnels, actionable levers, objectives, KPIs per offer.▪ Recommendations on team structure: tools, and processes.▪ Implementation of Hubspot CRM: configuration, automations, team onboarding, and change management.Results:▪ From 400 to 5,000 sessions per month on the website.▪ Onboarded and autonomous teams.
- MaïmaMarketing ConsultantHEALTH AND WELLNESSApril 2025 - September 2025 (5 months)Situation:▪ Online training company in the wellness sector that wanted to structure marketing actions and increase brand awareness.Initial Scope:▪ Marketing audit and strategy.▪ Operational deployment of marketing activations.Tasks Performed:▪ Marketing audit and strategy: sales funnels, content, acquisition, conversion.▪ Lead generation: lead magnets, content recommendations (social media, YouTube).▪ Partnership establishment (podcast).▪ CRM: newsletter creation and distribution.Results:▪ Leads: +15% of qualified lead volume in 3 months.▪ Social media: +60% Instagram followers, +23% YouTube followers (3 months).▪ Revenue: +900% sales on the flagship product.
- CFC CroisièresMarketing & CRM ConsultantTRAVEL AND TOURISMOctober 2024 - April 2025 (6 months)Marseille, FranceSituation:▪ Tourism company that needed reinforcement in the operational deployment of marketing activations.Initial Scope:▪ Coordination of marketing activations.Tasks Performed:▪ Design and deployment of media plans: digital activations (newsletters, SMS, etc.), offline activations (posters).▪ Planning and monitoring of editorial, CRM, and promotional activations (key periods).▪ Coordination and management of social media and SEO/SEA experts.▪ Deployment of Hubspot CRM: project management, workflow creation & optimization, onboarding & training of marketing and sales teams.Results:▪ Creation of a promotional program: +€500K attributed in 4 months.▪ 10,000 new sessions on the website.▪ Email marketing: 3rd source of website traffic and 3rd channel for online revenue.
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Education
- Master Grande EcoleMontpellier Business School (MBS)2017