Freelancer profile translated to English.
Back to original languageAbout Sarah
Community Manager | Social Media Manager | Instagram Strategy | Content Creation | Photographer | Instagram Expert
For over **8 years**, I have been helping brands and artisans increase their visibility, engagement, and acquisition through Instagram and social media.
SOCIAL MEDIA STRATEGYâš to transform your Instagram account into a growth lever:
- Comprehensive Instagram Audit (positioning, bio, content, engagement)
- Competitive Analysis
- Definition of content pillars and editorial line
- Development of a tailor-made social media strategy
- Content calendar creation
- Growth and optimization action plan
COMMUNITY MANAGEMENTđ± to develop visibility, consistency, and qualified engagement:
- Complete management of your social networks (Instagram expertise)
- Creation of optimized and engaging posts
- Scheduling and publishing
- Community animation and moderation
- Engagement routine
- Creation and management of Meta Ads
- Performance analysis & reporting
CONTENT CREATION & PHOTOGRAPHYđž to combine aesthetics and performance:
- Reportage or product photo shoots (beauty, lifestyle, crafts, wellness)
- Primarily natural light photography
- Creation of Reels (filming, editing, storytelling)
- Art direction
- Content optimized for Instagram and Ads
âMy Approachâ
I combine strategy, aesthetics, and structure.
Every action is designed to serve a specific goal: increase your visibility, strengthen your credibility, and build a lasting connection with your audience.
I don't create content "just to post".
I build a coherent ecosystem where strategy, brand image, and performance work together.
đMy Preferred Sectorsđ
Natural cosmetics - Wellness - Lifestyle - Crafts - Female entrepreneurship - Responsible brands
Shall we discuss your project? đ
French
Native or bilingual
English
Conversational
Can work on-site
Pau (up to 30km)
Experience
- CicaManukaSocial Media ManagerFASHION AND COSMETICSJuly 2021 - August 2025 (4 years and 1 month)Pau, FranceSocial Media Manager for the natural cosmetic brand CICAMANUKA:âą Development of the social media strategyâą Development of editorial calendarsâą Creation of photo and Reels video content: art direction, styling, shooting, and editing/post-productionâą Creation of storiesâą Caption writingâą Instagram and Facebook managementâą Community animation and moderationâą Engagement routineâą Management and implementation of Meta Ads campaignsâą Performance analysis and reportingâą Competitive and digital trends monitoringCommunity Manager âą Photographer
- CERTUSPhotographerFASHION AND COSMETICSJuly 2025 - July 2025Pau, FranceRealized 3 photo shoots for the men's and women's watch collections of the brand CERTUS (SMB Horlogerie group).âą Art directionâą Stagingâą Shooting with modelsâą Photo editing to enhance the pieces and strengthen the brand's identity on its communication materials (print + catalog)âą Creation of a video for product promotion at a trade show (script, filming, editing)
- Go MademoisellePhotographerFASHION AND COSMETICSJuly 2025 - July 2025Pau, FranceRealized 2 photo shoots for the watch and jewelry collections of Go Mademoiselle (SMB Horlogerie group), including bracelets, earrings, and rings.âą Art directionâą Stagingâą Shooting with modelsâą Still life photographyâą Photo editing to enhance the pieces and strengthen the brand's identity on its communication materials (print + catalog)âą Creation of a video for product promotion at a trade show (script, filming, editing)
Reviews
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Education
- Social Media ExpertSocial Media Lab2026
- BTS CommunicationSaint Dominique2016