Freelancer profile translated to English.
Back to original languageAbout Sarah
Bilingual (FR/EN) professional with 10 years of experience in marketing, sales, and project management within the medical device, Medtech, and healthcare sectors. I support healthcare companies in managing their projects and implementing effective product strategies.
With a background in healthcare product marketing, I have developed strong analytical skills and a deep understanding of client needs, enabling me to propose tailored, concrete, and results-oriented solutions.
Specializing in marketing strategy, field training, and project coordination, I work to structure, optimize, and deploy high-value initiatives.
I leverage my expertise to assist companies in the medical sector with:
- Managing operational projects (websites, content, materials, launches),
- Structuring marketing strategies to enhance product visibility,
- Designing and delivering training for internal teams or sales forces,
- Ensuring coordination between internal teams, partners, and service providers,
- Optimizing processes for increased efficiency and consistency.
Available, adaptable, and solution-oriented, I will support you in successfully completing your projects and achieving your business and operational objectives.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 30km)
Experience
- Laboratoires Expanscience
On Malt
Product Manager / Project Manager - Medical DevicesMEDICALMay 2025 - Today (1 year and 2 months)HYALEXO (Hyaluronic Acid – Knee Osteoarthritis)Product Manager / Project Manager – Launch of New Medical DevicesFull management of the launch of new products in the HYALEXO range, including market analysis, project coordination, and operational deployment of marketing tools for healthcare professionals.Missions & Achievements- Field Analysis : Structured evaluation of the needs of sales teams and healthcare professionals to guide marketing strategy and deliverables.
- Product Launch Management : Coordination of all stages (briefing, planning, service providers, regulatory approval, distribution).
- Marketing Tool Creation : Management of production, printing, and delivery of new materials for sales forces (brochures, sales pitches, visuals, videos).
- B2B / B2C Communication : Design and distribution of targeted email and mail campaigns to healthcare professionals.
- Digital Management : Updating and SEO optimization of B2B and B2C websites (content, user experience, message consistency).
- Internal Presentations : Preparation of presentations for seminars and training sessions dedicated to the product launch.
- Strategic Watch : Market monitoring, competitive analysis, and positioning recommendations (pricing, differentiating arguments, key messages).
- Operational Marketing : Development of the marketing pitch, construction of sales arguments, and communication materials.
Added Value Provided- Smooth and structured launch deployment through effective coordination between internal teams, sales forces, and service providers.
- Enhanced visibility for the product range.
- Provision of effective tools enabling the sales force to improve its field impact.
- Clear alignment between product strategy, market needs, and marketing messages.
- BIOTRONIKFREELANCE - Product Manager and Trainer specializing in Medical DevicesMEDICALApril 2022 - May 2025 (3 years and 1 month)Lille, FranceConsultant – Trainer & Marketing / Product SupportSpecializing in distance learning, technical support, and marketing support for innovative medical devices.Working with medical, paramedical teams, and sales forces to ensure product mastery and optimize their field use, while supporting marketing deployment.Missions & Achievements
- Distance Learning (CPD / e-learning / video conferencing) :
- Conducting training sessions and presentations for doctors and paramedical staff on the Medis QFR (Quantitative Flow Ratio) software.
- Pedagogical support, post-session follow-up, and skills assessment.
Sales Force Training & Certification:Development and delivery of product and technical training modules for field sales representatives, including theoretical certification and practical sessions.Marketing & Product Support:- Updating, adapting, and translating marketing materials (presentations, brochures, sales materials).
Technical / Marketing Interface:- Providing clear and accessible technical support to internal and external teams.
Context of InterventionOn behalf of:- France: Biotronik France
- Belgium: Biotronik Belgium
- International: Medis Medical Imaging
Interventions in French and English with medical and sales teams. - BIOTRONIK FranceProduct Manager - Interventional Vascular (Coronary & Peripheral)MEDICALMarch 2020 - March 2022 (2 years)94150 Rungis, FranceProduct Manager – Interventional Vascular (Coronary & Peripheral)Responsible for the development, management, and marketing of the Interventional Vascular range, I designed and deployed high-value tools to support sales forces and healthcare professionals.My Key Missions:Development and Management of Marketing Tools:Development of strategic materials (sales pitches, technical documents, sales support tools) to enhance the effectiveness of field teams and assist clients in device usage.New Product Launches:Coordination of the launch plan, market analysis, positioning, and definition of the commercial strategy in close collaboration with the Sales Director.Communication & Project Promotion:Comprehensive management of digital and event initiatives:
- Highlighting the Biotronik France application,
- Organizing webinars for doctors and paramedical staff,
- Creating video tutorials to enhance training and product adoption.
This experience has allowed me to develop strong expertise in marketing highly technical medical devices, multidisciplinary coordination, and creating user-oriented marketing solutions.
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Education
- Master 2, Healthcare Product MarketingFaculty of Engineering and Health Management (ILIS)2015Master 2, Marketing des produits de santé
- Professional Bachelor's Degree, Biomedical Engineering and MaintenanceIUT of Lorient2013Licence Professionnelle, Ingénierie Et Maintenance Biomédicales