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Sarah BergeSB

Sarah Berge

Digital Data & Strategy Consultant

€500/day
Paris, FR
3-7 years
Réseaux sociaux
Analyse de données
Recommandation stratégique
Reporting
Relation clients

Average response time: 1 hour

Freelancer profile translated to English.
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About Sarah

💼 Digital Data & Marketing Consultant – Hybrid Data / Sales Profile

I began my career at **Kantar**, where I gained a solid foundation in data analysis before specializing in digital by joining **the social data expert agency, The Metrics Factory**, for 4 years.

With 7 years of experience in data analysis and customer relations, I help companies better manage their digital performance and leverage their data to make strategic decisions.

⭐️Client References:Crédit Agricole, BNP Paribas, EDF, Peugeot, Orange, Fortuneo, Intel, Lacoste, Michelin, AXA, Pepsico, etc.
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🔍 What I Offer:

📊 1/ Digital Strategy & Performance Analysis
- Audit of your digital initiatives (social media, influencer marketing, paid media…),
- Performance analysis (paid/owned/earned) & reporting,
- Social listening & audience analysis (Talkwalker, Sprinklr, Audiense, etc.),
- Actionable recommendations: content strategy, targeting, etc.

🗂️ 2/ Project Management & Coordination
- Scoping, monitoring, and coordination of projects,
- Coordination with internal teams or service providers (freelancers, agencies) and client interface,
- Implementation of simple processes to streamline your organization.

🤝 3/ Business Development & Customer Relations
- Structuring or optimizing Sales processes (sales cycle, CRM, offers),
- Assistance with prospecting, creating pitches, and arguments,
- Drafting commercial proposals.

🚀 My Strengths
- Dual digital & commercial expertise with a good understanding of business challenges,
- Experience in research institutes, agencies, and startups,
- Strong pedagogical skills, clear reporting, results-oriented approach,
- High adaptability & team spirit (former high-level athlete).
Consulting and Audits
E-commerce

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • The Metrics Factory
    Social Media Consultant
    SOCIAL NETWORKS
    January 2019 - May 2023 (4 years and 5 months)
    Paris, France
    👥 Key Account Client Portfolio Management
    Monitoring, retention, and development of strategic relationships with major clients (Crédit Agricole, BNP Paribas, AXA, Michelin, Intel, Lacoste…).

    📊 Data Extraction, Consolidation, and Analysis
    Analysis of paid, owned, and earned data to measure digital performance.

    💡 Operational and Strategic Recommendations
    Development of action plans to optimize visibility, engagement, and ROI.

    🔍 Comprehensive Digital Audit
    Evaluation of digital initiatives (social media, influencer marketing, sponsoring), identification of improvement levers, and recommendations.

    📈 Competitive Benchmarking
    Comparative analysis of competitor performance to guide client strategies.

    📑 Reporting
    Creation of regular reports and clear summaries for decision-making.

    📝 Text Mining & Social Listening
    Qualitative and quantitative analysis of online conversations to identify trends and consumer insights.

    💸 Media Buying
    Coordination and monitoring of advertising campaigns.

    🎓 Training & Workshop Facilitation
    Training internal teams and clients on digital tools, data analysis, and social media strategy.

    👩‍💼 Team Management
    Supervision of a team of two collaborators, task coordination, and skill development.



    🛠️ Proficient Tools:

    📡 Social Listening & Analytics:Talkwalker, Sprinklr, Radarly, Emplify, Synthesio, Audiense

    📢 Advertising Management:Meta Ads Manager (Facebook/Instagram), Google Ads

    📊 Reporting:Microsoft Excel, PowerPoint

    🗂️ Project Management & Collaboration:Notion, Slack, Monday

    💼 CRM & Sales:HubSpot



    Clients:Crédit Agricole, BNP Paribas, Fortuneo, AXA, Michelin, Intel, Orange, Lacoste, AG2R La Mondiale, Novethic...
    Data analysis Réseaux sociaux Account Management Reporting Formation Réseaux Sociaux

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Education

  • Master Marketing et études
    Sciences Po Paris
    2018
    Mémoire de fin d'études : La transformation des instituts d'études à l'ère du Big data > Stratégie d'entreprise > Etudes de marché > La marque : son identité, son expression > Marketing et création de valeur > L'esprit du luxe > Plateformes numériques et collaboratives > Le Web Social > Marketing stratégique et opérationnel appliqué à l'industrie de l'évènement > Profiling people : transférabilité de la publicité à travers le monde > Marketing stratégique et opérationnel appliqué à l'industrie de l'évènementiel > Média training et construction d'image > Fondamentaux du management et du Leadership > Magazine 2.0

Certifications

  • IELTS
    British Counsel
    2018
    Anglais C1

Skill set

Gestion de la relation client (CRM)
Gestion relation client
Commercial
Développement commercial
Account Management
Analyse d'Audience
Data analysis
Formation Réseaux Sociaux

Categories