Freelancer profile translated to English.
Back to original languageAbout Sarra
The invisible structure of your market
The added value of this service lies not in producing statistics, but in the ability to translate your business challenges into custom-built mathematical indicators, and then to read what managerial intuition alone cannot see.
The starting question is never "what are your figures" but "what structure governs your market". The system is based on three operations: variable construction, where your issues are reformulated into measurable quantities; NLP processing, which reveals in your corpora what aggregated dashboards erase; and MCA mapping, which produces a factorial representation of your ecosystem, a space of positions and oppositions that truly structure your sector.
What distinguishes this approach from standard consulting is the refusal to separate scientific rigor from operational utility.
References
- Librairie du Québec in Paris: research project with CRILQ (UQAM) on the determinants of literary export to Paris. MCA on 10,000 records to model the circulation of works across the Atlantic.
- Vallensis and SOMDEV: modeling of buyer profiles for the marketing of an asset of $7.95 million.
- RE/MAX: algorithmic prospecting with significant reduction in manual prospecting time.
- CNRS and Paris City Hall: coding and data analysis on social reactions to terrorist attacks.
Location
Structure based in Montreal, operational for immediate invoicing with European partners. Questions asked at the end of the day in Paris are available on your desk the next morning.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SBA OPSData & Growth Strategy Consultant — Real EstateCONSULTING AND AUDITSSeptember 2025 - December 2025 (3 months)Montréal, CanadaAssignment with a real estate developer.
- Marketing of a new residential asset (20 units, $7.95 million, Montreal).
- Definition of market positioning and buyer profiles with high conversion probability
- Deliverable: marketing system ready for distribution (Centris) + targeted prospecting strategy
- SBA OPSData & Growth Strategy Consultant _ Real EstateCONSULTING AND AUDITSAugust 2025 - January 2026 (5 months)Montréal, CanadaAssignment for a franchise within a North American real estate network:
- Structuring of the CRM and segmentation into valuable profiles (investors, inheritances, etc.)
- Implementation of an automated model (Python and Javascript development) for lead prioritization to guide sales efforts.
- Production of qualified targets and reduction of cold prospecting
- Caisse nationale d'assurance maladieInstitutional Communication ManagerPUBLIC SECTORJuly 2023 - May 2024 (10 months)Paris, France
- Contribution to the redesign of the Cnam institutional website in a large-scale communication context (over 85,000 employees).
- Strategic watch and competitive benchmarking to guide editorial choices
- Production of multi-channel HR communication materials
- Intranet network management
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Education
- Master 2 Political Science _ Sociology of International RelationsUniversité Paris Nanterre2020Master 2
- Bachelor's Degree – Law, Economics and ManagementUniversité Paris Nanterre2018Licence