Sarah Beets

company specializing in the purchase and sale of used vehicles, I implemented an original and impactful digital strategy to develop brand awareness and engage the community on social networks.

Platforms managed:

- LinkedIn: B2B communication, highlighting the expertise of Chasseurs d’Autos, customer testimonials, and advice on buying/selling used vehicles.

- Facebook: Humorous and engaging posts about the brand's services, showcasing available vehicles, and interacting with the community.

- Instagram: Immersive visuals, original staging with mascots (Vikings and lumberjacks), reels, and interactive stories to boost brand image.

Strategy and actions implemented:

✔ Creation of a strong visual identity: integration of mascots (Vikings and lumberjacks) for differentiating and memorable communication.

✔ Production of engaging content: humorous videos, storytelling about the quest for the perfect vehicle, infographics, and advice on the automotive world.

✔ Community animation and engagement: managing interactions, responding to messages, and developing a unique and friendly tone with followers.

✔ Digital advertising: sponsored campaigns on Facebook and Instagram to boost the visibility of offers and services.

✔ Monitoring and trends: tracking the automotive market and analyzing buyer behavior to adapt communication.

Thanks to this dynamic and quirky approach, Chasseurs d’Autos has stood out in a competitive sector by creating a strong and engaging brand experience.

As a community manager for KEIM France, a brand specializing in ecological mineral paints, I manage and animate social networks to strengthen the company's reputation and engage its community of building professionals, architects, and individuals sensitive to sustainable solutions.

Platforms managed:

- LinkedIn: B2B communication, highlighting technical innovations, architectural projects carried out with KEIM paints, and sharing articles related to industry trends.

- Facebook: Educational and inspirational posts on mineral paints, testimonials showcasing mineral paint achievements through engaging visuals, reels, and interactive stories.

- Pinterest: Creation of inspiration boards for professionals and individuals seeking decorative and sustainable ideas.

Main missions:

✔ Creation of visual and written content: videos, educational posts, case studies, and highlighting KEIM products.

✔ Community engagement and animation: interaction with followers, responding to comments and private messages.

✔ Digital strategy: implementation of a global communication strategy.

✔ Competitive and sector monitoring: tracking trends in ecological paints and construction to adapt communication.

Content creation and management: writing engaging posts, creating visuals and videos to promote the festival on social media (Facebook, Instagram, Tiktok Ads, etc.).

Community animation: interacting with followers, answering questions, and managing comments to maintain audience engagement.

Real-time sharing of festival highlights, posting stories and posts showcasing artists, shows, and the event's atmosphere.

Implementation of a communication strategy for the festival, an editorial calendar, monitoring publication performance, and adjusting actions to maximize festival visibility.