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Sarah AoustinSA

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Freelancer profile translated to English.
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About Sarah

Over 14 years of experience in communication & marketing within major international groups: Estée Lauder, Giorgio Armani, Diesel Fragrances at L’Oréal Luxe, and with independent brands and DNVBs as a freelancer.

Recent assignments for Gerard Darel & Pablo (Gerard Darel), NV GALLERY, Gucci Beauty (Coty), Lancel Paris, L'Oréal Luxe: Helena Rubinstein, Carita, Maison Martin Margiela, Viktor & Rolf, Cacharel and Diesel.

Strategy and transition management: team of experts management, project management in a context of transformation and transition. My areas of expertise: 360° strategy, branding, social media, influence, brand and editorial content, image.

As a freelancer, my main mission is to help brands express their identity digitally, identify influence channels, increase their visibility and communities, and boost their traffic and online conversion.

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14+ years experience in marketing and communication working internally for international cosmetics & luxury brands: Estée Lauder, Giorgio Armani, Diesel Fragrances à L’Oréal Luxe and for independent brands and DNVBs as a freelancer.

My clients: Gerard Darel & Pablo (Gerard Darel), NV GALLERY, Gucci Beauty (Coty), Lancel Paris, L'Oréal Luxe: Helena Rubinstein, Carita, Maison Martin Margiela, Viktor & Rolf, Cacharel et Diesel, and independent brands.

My areas of expertise: branding, social media strategy, influence marketing, brand content.

As a freelance my main mission is to help brands to express their identity digitally, identify & grow their communities, drive traffic and increase conversion to maximize profitability.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to 10km)

Experience

  • Coco Julieta Studio
    Co-founder
    March 2025 - Today (1 year and 3 months)
    Coco Julieta Studio is the first independent French content creation and production studio based in Madrid. Trendy and discerning, it supports brands in the fashion, lifestyle, beauty, home, and tableware industries with content creation.

    The first independent French studio for digital content creation and production based in Madrid.
    -Brand & social content strategy
    -Creative direction
    -Production
    -Post-production

    Clients: Eric Bompard, Satellite Paris.
    Marketing de contenu Branding Brand content Conseil en image de marque Stratégie de communication
  • Gerard Darel (Gerard Darel & Pablo)
    Head of marketing and communication /Marketing & Communication Director
    FASHION AND COSMETICS
    August 2023 - Today (2 years and 9 months)
    Gerard Darel:
    -Strategy and execution: craft communication strategies adapted to the brand objectives and markets
    -Lead on Social Media, Influence & PR: Manage, develop and execute activities to maximize press coverage, brand awareness, and digital engagement.
    -Develop editorial press and influencer marketing tools
    -Track, analyze, and monitor monthly results, identifying key insights to optimize brand strategy
    -Management of team (3/4 talents) and agencies

    Pablo:
    -create brand and communication strategy, 360° campaigns and assets.
    -Image/ concept - brand identity/ content / copywriting/ Lookbooks
    -Lead on Social Media, Influence & PR activities
    -Find and manage Brand and influencer collaborations, creative partnerships
    -Eventing: organize and coordinate events
    -Website, newsletters & paid media with Ecom team
    -Management of team and agencies
  • NV Gallery
    Head of Marketing and Communication
    ARCHITECTURE AND URBAN PLANNING
    October 2022 - October 2023 (1 year)
    Paris, France
    NV GALLERY is a French online pure player for design furniture and home accessories implementing in 8 countries across Europe. Member of the executive committee with a direct report to the General Manager, in charge of the overall marketing and communication activity (strategy and operational execution) of the brand. The mission is to accelerate on marketing as a pillar of the business development and to establish, evolve and implement brand identity and strategy with the goal of growing awareness and share of voice.
    Manage a team of 4/5 people. Lead on social media (Instagram, Linkedin, TIKTOK, Pinterest, Facebook ect), communication/influence/partnerships/collaborations, event, PR, onsite, CRM.

    1- Brand/Branding/Image
    - Build and sustain the brand image by coordinating the overall marketing plan, working on digital brand, content strategy and assets to increase awareness, engagement, to enhance users organic acquisition and grow organic trafic.
    - Responsible for planning and content creation (social media, newsletters, onsite content, PR, copywriting) and onsite optimizations to improve users experience (UX, editorial content ect).
    - In charge of establishing the strategy, proposing and overseeing new relevant brand opportunities: content creators and influencers, new social formats, paid media, trends, collaborations, partnerships.

    2- Marketing and Communication strategy
    - Define and coordinate the Marketing Plan throughout all channels to ensure 360° coherence of campaigns and ongoing activations (online and offline) and measurement for improvements.
    - Work closely with Creative, E-commerce, Product/design, Retail and B2B teams to define the animation plan according to data analysis and consumers needs. Ensure coordination across the departments for on-time and on-quality projects.
    - In charge of reporting across channels and improving KPIs through tactical and strategic specific approaches. Leverage tools and data to increase ROI.
    - Budget follow-up.

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Education

  • Master 2 - Médias Informatisés et Stratégie de communication
    Celsa - Ecole des hautes études en sciences de l'information et et de la communication
    2012

Certifications

  • Create and apply a graphic charter
    Openclassrooms
    2019
    Design Design logo Charte graphique Identité visuelle
  • Develop your business with content marketing
    Openclassrooms
    2019
    Stratégie webmarketing Brand content Stratégie de communication Marketing de contenu Stratégie éditoriale Marketing

Skill set

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