About Sarah
English
Fluent
French
Native or bilingual
Experience
- Coco Julieta StudioCo-founderMarch 2025 - Today (1 year and 3 months)Coco Julieta Studio is the first independent French content creation and production studio based in Madrid. Trendy and discerning, it supports brands in the fashion, lifestyle, beauty, home, and tableware industries with content creation.The first independent French studio for digital content creation and production based in Madrid.-Brand & social content strategy-Creative direction-Production-Post-productionClients: Eric Bompard, Satellite Paris.
- Gerard Darel (Gerard Darel & Pablo)Head of marketing and communication /Marketing & Communication DirectorFASHION AND COSMETICSAugust 2023 - Today (2 years and 9 months)Gerard Darel:-Strategy and execution: craft communication strategies adapted to the brand objectives and markets-Lead on Social Media, Influence & PR: Manage, develop and execute activities to maximize press coverage, brand awareness, and digital engagement.-Develop editorial press and influencer marketing tools-Track, analyze, and monitor monthly results, identifying key insights to optimize brand strategy-Management of team (3/4 talents) and agenciesPablo:-create brand and communication strategy, 360° campaigns and assets.-Image/ concept - brand identity/ content / copywriting/ Lookbooks-Lead on Social Media, Influence & PR activities-Find and manage Brand and influencer collaborations, creative partnerships-Eventing: organize and coordinate events-Website, newsletters & paid media with Ecom team-Management of team and agencies
- NV GalleryHead of Marketing and CommunicationARCHITECTURE AND URBAN PLANNINGOctober 2022 - October 2023 (1 year)Paris, FranceNV GALLERY is a French online pure player for design furniture and home accessories implementing in 8 countries across Europe. Member of the executive committee with a direct report to the General Manager, in charge of the overall marketing and communication activity (strategy and operational execution) of the brand. The mission is to accelerate on marketing as a pillar of the business development and to establish, evolve and implement brand identity and strategy with the goal of growing awareness and share of voice.Manage a team of 4/5 people. Lead on social media (Instagram, Linkedin, TIKTOK, Pinterest, Facebook ect), communication/influence/partnerships/collaborations, event, PR, onsite, CRM.1- Brand/Branding/Image- Build and sustain the brand image by coordinating the overall marketing plan, working on digital brand, content strategy and assets to increase awareness, engagement, to enhance users organic acquisition and grow organic trafic.- Responsible for planning and content creation (social media, newsletters, onsite content, PR, copywriting) and onsite optimizations to improve users experience (UX, editorial content ect).- In charge of establishing the strategy, proposing and overseeing new relevant brand opportunities: content creators and influencers, new social formats, paid media, trends, collaborations, partnerships.2- Marketing and Communication strategy- Define and coordinate the Marketing Plan throughout all channels to ensure 360° coherence of campaigns and ongoing activations (online and offline) and measurement for improvements.- Work closely with Creative, E-commerce, Product/design, Retail and B2B teams to define the animation plan according to data analysis and consumers needs. Ensure coordination across the departments for on-time and on-quality projects.- In charge of reporting across channels and improving KPIs through tactical and strategic specific approaches. Leverage tools and data to increase ROI.- Budget follow-up.
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Education
- Master 2 - Médias Informatisés et Stratégie de communicationCelsa - Ecole des hautes études en sciences de l'information et et de la communication2012
Certifications
- Create and apply a graphic charterOpenclassrooms2019
- Develop your business with content marketingOpenclassrooms2019