Sarah Ahlf

Since early 2020, I've been supporting fashion, lifestyle, and food/beverage brands with strategic, organic digital marketing – from concept to implementation.

As a freelance digital marketing expert with a design background, I develop tailor-made strategies for social media and email marketing, create appealing assets (design & copy), and effectively implement measures. My focus: strengthening brands, building communities, and measurably achieving business goals.

With my own brand (pawpow) under my belt, I know my clients' challenges firsthand – and bring exactly that to my projects: creativity, pragmatism, and a deep understanding of aesthetics and brand management.

Typical Clients:Startups, D2C Brands, Sustainable Fashion Labels, Food & Beverage, Health Tech

References (Excerpts):Ahead Health, Just Spices, SLY010, Studio Lietz, Elisabeth Bertelmann, Mrs. Sporty, Monsoon, Fuchs Gruppe, and many more.

What Sets Me Apart:Quick comprehension, a trained eye for composition & brand aesthetics, hands-on mentality, and the drive to create real added value.

pawpow was a lifestyle brand for vegan dog accessories – fair, sustainable, and handmade in Berlin.

As co-founder, in addition to management, I was primarily responsible for digital marketing and e-commerce.

I developed the brand's digital marketing strategy, including social media, email campaigns, influencer collaborations, and paid ads. I was responsible for the content on our website and our social channels – with a clear focus on consistent, authentic brand communication.

Furthermore, I conceptualized and managed our online shop (Shopify), including the technical integration of all relevant tools – from fulfillment providers, translation and email marketing solutions, to tracking setups. The goal was always a seamless shopping experience and efficient processes in the background – successfully.

In addition, together with my co-founder, I worked on product design, the creative direction of the brand, and the development of a strong, visually appealing presence – both online and offline.

As Head of Content at Maison Hēroïne, I led a team of five full-time employees in graphic design, copywriting, social media management, influencer marketing, and web development.

One of my responsibilities was content production, which included planning and executing seasonal campaign shoots, video productions, product photo shoots, and the final quality control of all image and video materials and texts.

In content distribution, I conceptualized and managed all social media channels as well as social ad campaigns on platforms like Facebook, Instagram, and Google. I was responsible for creating and maintaining the seasonal content calendar, as well as implementing newsletter campaigns, influencer campaigns, collaborations, print campaigns, and POS materials. Through my work, I was able to quadruple the company's Instagram reach and worked closely with the PR agency.

For the company's website, I initially managed the online shop with WooCommerce and later with Shopify. I was responsible for the UX/UI design and wireframing of the new Shopify store. Additionally, I led the planning and execution of the multilingual shop migration from WooCommerce to Shopify. Product launches were also part of my responsibilities.

During my two years at Maison Hēroïne, I provided technical leadership and guidance to my team, ensuring that all content created aligned with the company's brand identity and voice. By optimizing content production and distribution processes, I was able to increase brand awareness and drive the company's revenue growth.