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Sara González PérezSG

Sara González Pérez

DIGITAL MARKETING MANAGER

€200/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sara

I have over 12 years of experience in Digital Marketing, eCommerce, user acquisition, and digital business in retail companies in Spain. During this time, I have defined online advertising strategies for various channels to generate traffic and acquire customers. I have managed and led teams, negotiated and coordinated communication agencies and different suppliers, and reported to the Executive Committee. My goal is to add value by identifying growth levers, relying on data, and offering innovative solutions adapted to the market's digital needs with a focus on customers, business, and sales. I am passionate about the digital environment, new technologies, and motivated by the challenge of continuous learning and improvement.
  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Fnac
    DIGITAL MARKETING MANAGER
    E-COMMERCE
    June 2017 - Today (9 years)
    Madrid, Spain
    Digital Marketing and E-commerce Manager with experience in developing and implementing multichannel strategies, focused on maximizing visibility, traffic, leads, and conversions. Specialist in managing advertising campaigns, SEO, marketplaces, and sales funnel optimization, combining data analysis and KPIs to generate strategic decisions that increase ROI and business scalability. Capable of leading teams and coordinating suppliers, ensuring efficient execution and measurable results in digital and e-commerce environments.

    I transform data into strategic decisions that enhance business results and scalability.
    eCommerce Strategy Data Analysis Digital Marketing Digital Strategy Digital Transformation
  • Unidad Editorial
    DIGITAL AD TRAFFICKER
    PRESS AND MEDIA
    January 2016 - January 2017 (1 year)
    Madrid, Spain
    Management, monitoring, and optimization of Display + RTB campaigns for both web and APP on Brand. Preparation of reporting for clients.
    Paid Media Strategy Social Media Display Advertising
  • Obramart
    INTERNAL MARKETING AND COMMUNICATION TECHNICIAN
    RETAIL (LARGE RETAILERS)
    January 2014 - January 2016 (2 years)
    Madrid, Spain
    Planning, execution, and follow-up of internal and external marketing and communication strategies, ensuring brand consistency and message effectiveness to employees and clients.
    Communication Corporate Communication Advertising

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Education

  • ESERP Business School
    2017
  • PR
    Valladolid University
    2014
    PR

Skill set

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