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Sara GarciaSG

Sara Garcia

Strategy|Marketing|Influencer|Events

€250/day
Madrid, ES
8-15 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Sara

Hello! I'm Sara and I welcome you to my Malt profile. In 2016, I graduated in Advertising and Public Relations from the UPV/EHU, and since then, I've gained my first professional experiences that have led me to develop in various areas of marketing and communication, with a special focus on marketing strategy, event organization, content creation, and influencer marketing. I am passionate about creating, and as a freelancer, I dedicate myself to teaching and marketing in all its forms: from branded content, newsletters, and social media to organizing events with influencers and celebrities. Some of my hobbies include music, reading, and sewing, and I enjoy studying and learning new things.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Basque

    Native or bilingual

Can work on-site
Madrid (up to 50km), Bilbao (up to 50km)

Experience

  • Grupo Colón IECM
    Adjunct Professor | Teacher | Trainer
    EDUCATION AND E-LEARNING
    March 2025 - December 2025 (9 months)
    Madrid, Spain
    Taught: Professional Certificate COMT0411 Sales Commercial Management (610h) and the SEPE COMT085PO Factors of Organization in Small Commercial Establishments course (210H).

    My day-to-day consisted of:
    - Design and planning of training actions: Development of curricula adapted to the needs of the labor market and student profiles.

    - Delivery of training: Teaching theoretical and practical content in various areas, using active methodologies that promote learning.

    - Evaluation: Application of continuous tests and evaluations to measure student progress and adjust teaching as necessary.

    - Guidance and tutoring: Individualized advice to students on their professional path and job opportunities in their sector.

    - Creation and adaptation of content: Development or modification of didactic materials to meet the different needs and levels of students.

    AREAS OF SPECIALIZATION
    Commerce and Marketing | Marketing & Social Media | Management and Team Leadership |
    Teaching Professor Trainer Speaker
  • Adopta un Abuelo
    Marketing Manager - Project Management
    HEALTH AND WELLNESS
    July 2024 - November 2024 (4 months)
    Madrid, Spain
    - Leadership and coordination of the Marketing and Content team composed of a community manager and three video editors
    - Content strategy on Instagram, TikTok, and LinkedIn
    - Editorial planning, scheduling, and campaign management in Notion and Trello
    - Metrics analysis and strategic reporting in Metricool and Google Analytics
    - Development of newsletters and email marketing actions in Acumbamail
    - Project management, communication supervision, external collaborations, and partnerships
    Project Management Project Management Team Management Content Strategy Content Marketing
  • ALTAFONTE
    Social Media Strategist - Event Organization
    FILM AND AV
    May 2020 - December 2023 (3 years and 7 months)
    Madrid, Spain
    - Content strategies on social media focused on TikTok and Instagram
    - Creation of multimedia content (copywriting, image, vertical video)
    - Creative content strategy: marketing, brand image, events, art direction
    - Development of digital marketing, street marketing, and influencer marketing campaigns
    - Communication management with media (press releases, interviews)
    - Online store coordination and web traffic analysis in Google Analytics and Google Search Console
    - Organization and production of 360º events: production, bidding, creation and control of budgets, organization and control of suppliers, supervision of assembly and disassembly, coordination of other related areas
    - Performance tracking and results optimization
    Event Organization Content Strategy Email Marketing Content Creation and Writing Content Marketing

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Education

  • Teaching Qualification in grades A, B, and C of the Vocational Training System, Continuing Education, and Adult Education
    Grupo Colón IECM
    2024
    Habilitación para la Docencia en grados A, B y C del Sistema de Formación Profesional, Formación continua y educación para adultos
  • Advertising and Public Relations, Communication Sciences
    University of the Basque Country/Euskal Herriko Unibertsitatea
    2016
    Publicidad y Relaciones Públicas, Ciencias de la comunicación

Certifications

  • Community Manager
    Aula CM
    2016
    Branding & Identity Community Management Social Media Management Digital Marketing Web Analytics Content Management Crisis Management

Skill set

Categories