Sarafina J.

Design and production of impactful visual and digital content for international social networks (Instagram, TikTok), applying consistent brand guidelines and a strong visual identity adapted to a global audience. Creation of strategic visuals, stories, and light animations, integrating visual storytelling and branding, to engage and grow the collective's international community. Conducted competitive analyses and creative benchmarks to adapt formats and content to trends and the expectations of an international English-speaking audience. Managed post-production: retouching, editing, and validation of deliverables in compliance with professional standards and international deadlines. Daily collaboration with the London-based team, professional English communication, and remote coordination to ensure consistency, quality, and visual impact across all projects.

Design and implementation of the digital communication strategy for Afrikadaa Magazine, including the production of impactful visual and editorial content for social networks (Instagram, TikTok) to optimize visibility and engagement. Follow-up and coverage of exhibitions and artistic events, highlighting emerging artists in the collective's publications. Creation and layout of digital editorial content, ensuring graphic consistency, visual storytelling, and editorial quality, to strengthen the visual identity and impact of publications. Managed relationships with artists and cultural partners, writing concept notes and content to promote their projects and enhance their visibility. Analyzed digital content performance and adjusted the strategy to maximize engagement, reach, and international impact of publications.

for the Ashanti gala - Selection and coordination of talents (models, stylists, painter) to embody the artistic vision of the Ashanti Gala