Freelancer profile translated to English.

Description

🖋️ Creative Director & Designer | Scenography | Product & Merchandising | Luxury

Welcome to my profile!

Interdisciplinary creative director and designer, I have spent several years working in the luxury, beauty, and premium brand sectors.

My work is at the intersection of art direction, spatial design, product design, and imagery, with a particular focus on visual universes generated or enhanced by AI (Mid Journey, Nano banana pro…).

I support my clients on projects where aesthetics, storytelling, and innovation converge to create memorable experiences.

🎯 What I offer:

• AI Art Direction: high-end image creation, narrative mood boards, creative exploration, brand identity development, visual campaigns.

• Immersive Universe Creation: scenography, retail, pop-ups, exhibitions, sensory and narrative experiences.

• Design & Conception: furniture, spaces, products, displays, custom installations.

• Image & Shoots: shoot direction, visual storytelling, creative direction for print & digital productions.

• Global Support: from concept to deployment, with continuous dialogue between strategy, aesthetics, and innovation.

💼 I can assist you with:

• Luxury & Beauty

• Art Direction & Imagery

• Generative AI applied to imagery

• Event Scenography

• Merchandising & Retail Design

• Furniture & Product Design

• Brand Experiences

• Photography & Shoot Direction

• Visual Identity & Brand Universe Creation

🔹 Management and Coordination

• Seamless coordination with designers, artisans, producers, and agencies

• Global artistic supervision

• Communication in French & English

• Precise, demanding work, focused on quality & innovation

🌐 Portfolio

→ saharfamouri.com

→ saharfamourimaison.com

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

FID paris
Creative Director
LUXURY GOODS
January 2020 - Today (6 years and 7 months)
Paris, France
• Defining brand strategy and DNA, combining luxury, sustainability, and innovation.
• Designing high-end and iconic contemporary furniture collections, with full supervision of the creative process.
• Developing a stylistic signature balancing refined minimalism with sculptural and combinable expressiveness.
• International launch: trade shows, collaborations, specialized press, and strategic partnerships.
• Art direction for communication, digital content, and high-end e-commerce experience.
• Creating immersive brand experiences: scenography, pop-ups, displays, and showrooms.
Furniture design Artistic direction Creative Direction Creative Branding Graphic charter
eau Précieuse
Artistic Director
FASHION AND COSMETICS
July 2022 - July 2022
Paris, France
Freelance Artistic Director: Eau Précieuse (new product launch)

Conception of the visual identity for product range launches.

Creation of graphic charters for social media and communication materials.

Development of storyboards and art direction for 3D film production.
Graphic charter Artistic direction Customer experience design Strategic design Digital communication
BSFC Paris
Associate / Creative Director
LUXURY GOODS
January 2017 - January 2019 (2 years)
Paris, France
• Design of contemporary furniture collections
• Management of the creative process: research, technical drawing, prototyping, material selection, and production
• Art direction for marketing and communication materials
• Business development and strategic brand positioning
Furniture design Artistic direction Brand identity Visual identity Conception