Description

An experienced professional with over 25 years’ digital experience. I am passionate about helping businesses and teams who have ambitions to grow quickly to change their ethos and embrace an agile way of working which is focused on delivering value more predictably; reducing waste, stress and frustration; learning faster and maintaining pace. Working with leaders and colleagues to embed a culture of innovation, reflection, speed and flexibility to stop starting and start finishing. It's not complicated, it’s a top-down approach aligning priorities and focus and accountability - giving clarity, facilitating collaboration and ensuring transparency. The principles are simple, but it requires leadership dedication and tenacity to get it right and achieve results. Words I would use to describe myself, resilient, loyal, honest with high emotional intelligence, strong commercial awareness and excellent communication skills.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Leeds (up to 50km)

Parkdean Resorts
Digital Performance Coach/Scrum Master
DIGITAL AND IT
April 2022 - May 2023 (1 year and 1 month)
Leeds, United Kingdom
• Embedded consistent ways of working across multiple squads.
• Implemented tools and artefacts to support ways of working from portfolio prioritisation and management to ceremonies and management of tasks – DevOps, Miro.
• Had oversight of two digital delivery squads taking epics/features off the roadmap to definition of delivery.
Vertu PLC
Head of Web and Marketing Operations
DIGITAL AND IT
February 2021 - February 2022 (1 year and 1 month)
Newcastle upon Tyne, United Kingdom
• Recruited and embedded a new digital product (product owner/scrum masters, CRO, SEO, data, content)
• Implemented the Agile ways of working to deliver customer focused optimised journey from acquisition, conversion, aftersales and renewal across 8 retail websites.
• Implemented OKRs and a top-down approach to prioritisation, alignment; and collaboration where roles and accountability are clear.
• Implemented processes to support BAU and projects, delivering value more frequently.
• Improved team engagement, efficiency and productivity.
• Responsibility for SEO strategy and management of external agencies.
Zenith Vehicle Solutions
Commercial Operations Manager
DIGITAL AND IT
October 2018 - December 2020 (2 years and 3 months)
Leeds, United Kingdom
Role overview: Responsible for ensuring ZenAuto is match-fit for scale to achieve a five-year target of having a fleet of 30,000 vehicles from a standing start.
• Developed and managed successful commercial agreements/relationships with third party suppliers (external marketing, creative/development agencies).
• Responded to RFPs from High Street brands/banks - propositions for launch and implementation of joint ventures and new products.
• Developed and implemented policies and processes ensuring compliance with FCA Regulations.
• Introduced Agile ways of working to a multi-disciplined ecommerce and marketing team.
• Worked closely with the CEO to define vision and mission statements, objectives and goals which align with commercial targets and a five-year plan.
• Managed capex and opex budgets.