Freelancer profile translated to English.
Back to original languageAbout Sara
Graduated with a Specialized Master's degree in Digital Transformation, Marketing & Strategy (EM Lyon) and an MBA in Brand Strategy & Digital Marketing (IDRAC), I completed three years of work-study in demanding environments, notably at Groupe SEB and MR ISO Rénovation.
Today, I support brands and companies in developing their visibility, optimizing their online presence (social networks), and creating high-performing digital strategies.
✨ What I can offer you:
- Development of tailor-made digital strategies to achieve your business objectives.
- Management and animation of your social networks (Instagram, LinkedIn, TikTok, Facebook…).
- Creation of engaging content aligned with your brand identity.
- Branding consulting to strengthen your positioning and image.
- Implementation and monitoring of digital campaigns (social ads, influencer, UGC).
🎯 My vision:
Combine creativity and performance to create digital experiences that attract, retain, and convert.
📍 Based in Lyon - Available for remote, on-site, or hybrid assignments.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceCommunity & Social Media ManagerSOCIAL NETWORKSJanuary 2025 - Today (1 year and 5 months)Lyon, France
- Strategic framing and structuring of the digital presence for emerging brands (audit, positioning, editorial line definition).
- Development and deployment of multi-channel activation plans focused on growth and engagement.
- Management of content production and operational coordination of publications.
- Performance analysis (KPIs) and formulation of optimization recommendations based on data.
- Groupe SebNew Business Project ManagerENTERTAINMENT AND LEISURESeptember 2023 - August 2024 (11 months)Écully, France
- Strategic support for the launch of the Pizza Pronto by Tefal oven (Markets: FR/UK/DE).
- Production of digital and print marketing materials (POS displays, product pages, user guides, packaging, newsletters).
- Management of product line extension studies and supervision of launch phases.
- Management and monitoring of multi-channel marketing campaigns, influencer and UGC activations.
- Development of a product roadmap in partnership with Jamie Oliver for the UK.
- Synergy with internal departments (R&D, marketing) and external partners (partners, suppliers).
- Animation of product demonstrations and synthesis of results (qualitative/quantitative).
- Competitive intelligence and benchmarking: market needs, trends, targets, stakes, challenges.
- Coordination of a studio shooting: creative brief, art direction, and validation of final visuals.
- Acceleration of new businesses: Integration of new acquisitions (Krampouz, Forge Adour, Pacojet, La San Marco) and identification of business opportunities in various sectors.
- Strategic support for the Angell brand (VAE): positioning, market analysis, branding strategy, commercial strategy, and activation recommendations.
- MRISORÉNOVATIONDigital Content Project ManagerCIVIL ENGINEERINGSeptember 2021 - August 2023 (1 year and 11 months)Saint-Priest, France
- Community management (Facebook, LinkedIn, Instagram and blog): planning and distribution.
- Definition and deployment of digital strategy and internal/external communication.
- Digital monitoring, multi-channel editorial calendar management, and social media content production.
- Monitoring and analysis of KPIs (reach, engagement rate, CPC, ROI) and optimization recommendations.
- Management of online reputation, visibility, and customer experience (customer service, loyalty).
- Production of about ten filmed customer testimonials, from script to shooting, editing, and distribution.
- Support for the recruitment of inside sales representatives responsible for prospecting new clients.
- Co-organization of a booth for the Festiculture 2022 event, preparation, and animation.
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Education
- Specialized Master's degree in Digital Transformation, Marketing & Strategyemlyon business school2024Mastère Spécialisé en Transformation digitale, Marketing & Stratégie
- MBA Strategy and Business Innovation, MarketingIDRAC Business School2023MBA Strategy and Business Innovation, Marketing