About Sara
French
Native or bilingual
English
Native or bilingual
Experience
- 13clicsGrowth Engineer & Acquisition Architect (AI & No-Code)CONSULTING AND AUDITSJune 2025 - Today (1 year and 2 months)Paris, FranceDesign and deployment of the "LeadFlow" ecosystem, an automated acquisition infrastructure transforming cold prospects into qualified appointments for coaches and trainers.🏗 Funnel Architecture (Funnel Building):Creation of complete customer journeys: High-converting landing pages, Tripwires, and psychological emailing sequences.Implementation of automated "Lead Nurturing" strategies to warm up prospects without human intervention.🤖 Automation & AI (Make / n8n / ChatGPT):Development of complex workflows to connect CRM, payment tools (Stripe), and emailing.Integration of generative AI for large-scale message personalization (Video clones, Dynamic copywriting).Implementation of automatic confirmation systems (SMS/Email) drastically reducing the "No-Show" rate for appointments.📈 Growth & Data:Setup of dashboards for KPI monitoring (CPL, Conversion Rate, ROAS).Continuous A/B testing of pages and email subjects to maximize profitability.Result: A "turnkey" system that generates a predictable flow of qualified leads, freeing the client from manual prospecting.
- Univercells technologiesMarketing Project ManagerRETAIL (SMALL BUSINESS)September 2022 - January 2024 (1 year and 4 months)Bruxelles, BelgiumUnivercells Technologies provides innovative biomanufacturing technologies enabling viral production from R&D to commercial scales.Setting up and management of a new CRM (Salesforce)
- PerkinElmerMarketing ManagerRAW MATERIALS INDUSTRYJune 2020 - September 2022 (2 years and 3 months)Avignon, France🔹Establishing a strong brand awareness for gene therapy products through a marketing strategy. Funnel optimization, leads nurturing, copywriting, workflow automation🔹5 Product Launches slot/year, with the PIM software handling (Afineo). Joint effort with the R&D team.🔹Marketing deliverable update on the DAM (Showpad). Each collateral is modified with the help of the main stakeholders. Close collaboration with the creative team🔹Tools : Salesforce, HubSpot, PIM Afineo, DAM Showpad, Workfront, Jira, Asana, Adobe InDesign
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Education
- Master in Commerce and MarketingToulouse Business School2018Socle solide en gestion de projet et développement commercial, indispensable pour comprendre les enjeux de mes clients avant d'automatiser leurs processus. Stratégie d'acquisition et parcours client. Analyse de rentabilité (ROI) et gestion des KPIs. Pilotage de projets transverses.