Freelancer profile translated to English.

Description

A graduate with an MBA in Digital Marketing, I have 3 years of experience in CRM project management, business development, and data-driven marketing. I have had the opportunity to contribute to high-impact projects at Veepee, Dentsu, and Aptivio, optimizing customer journeys, acquisition strategies, and CRM campaigns across various European markets.

🌍 Having studied in France, South Korea, and Spain, I thrive in multicultural environments and bring an international perspective to marketing projects. I am fluent in English (C1/C2), a native French speaker, and have been learning Korean for several years (level A2/B1 – TOPIK preparation) to better understand the business dynamics of global markets.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Korean
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Veepee
CRM OPERATIONS MANAGER
E-COMMERCE
November 2023 - October 2024 (11 months)
Saint-Denis, France
Customer base targeting & segmentation
Integration of email, in-app, push campaigns (tracking, HTML...)
A/B testing (content, sending time, target)
Content writing & BAT validation (spelling, responsive)
KPI monitoring (open rate, clicks, conversion, revenue)
Monthly reporting by business unit & ROI recommendations
Scope: travel, media, leisure, social marketing (contests, club, etc.)
HTML/CSS Copywriting KPIs and Metric Definition and Monitoring Customer Relationship Management (CRM) excel
Dentsu
DIGITAL PROJECT MANAGER
PRESS AND MEDIA
September 2022 - July 2023 (10 months)
Management of digital content production: IAB, banners, Facebook Coordination of creative, tech, legal, and client teams
Support for HTML integration: corrections via Sublime Text, BAT validation
Support for POS/ILV teams: production monitoring, printer contact Resource planning, quality & compliance monitoring (especially CSR)
Competitive monitoring (auto market) and strategic recommendations
Aptivio
BUSINESS DEVELOPER
CONSULTING AND AUDITS
July 2021 - February 2022 (7 months)
Lead generation & qualification via Sales Navigator
Automation of emailing & nurturing campaigns (workflows, scoring) CRM content design: tutorials, emails, extranet support
Organization and presentation of live client demos (Zoom, Meet)
Customer follow-up and loyalty with the Customer Success team
Management of quotes, contracts & customer base – B2B billing follow-up
Weekly reporting (budgets, sales pipeline, analyses via Power BI)
Scope: APAC market