Freelancer profile translated to English.

Description

With 11 years of experience in marketing, CRM, and digital projects, I offer my pragmatic and analytical method and approach to accelerate your growth.

My achievements as Marketing Director and CRM Manager / Product Owner:

Marketing Strategy:

Development and implementation of B2B and B2C marketing strategies.
Management of acquisition (growth tactics) and loyalty campaigns
Organization of events and training sessions

CRM:

Implementation and management of CRM systems (Hubspot, Adobe Campaign, SalesForce).
Development of loyalty strategies, churn reduction, and customer satisfaction increase
Analysis and reporting of customer data.

Digital Transformation:

Deployment of new digital projects: web platforms, mobile applications
Integration of new digital technologies and tools
Training and support for teams in adopting these tools

Data Strategy and Analysis:

Creation of reports using Excel, Power BI, Tableau
Modeling of budgets based on different scenarios
Optimization of marketing campaigns based on data

International Project Management:

Coordination of international marketing and CRM projects
Collaboration with multicultural teams and management of multi-country budgets

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Marseille (up to 10km)

SolarEdge
Marketing Director France
ENERGY AND UTILITIES
February 2020 - February 2025 (5 years)
- Define and execute SolarEdge's marketing strategy for the residential and tertiary PV markets
- Coordinate the action plan with the sales team (7 people) and the technical team (3 people)
- Structure customer base engagement to recruit and retain: targeted communication plan, events, training, webinars
- Plan participation in the EnerGaïa and BePOSITIVE trade shows
- Lead the Public Relations strategy (Incus Media agency)
- Implement marketing support for our installer clients through the creation of a loyalty program
- Build relationships with distributors and monitor the quarterly action plan execution
- Develop the new website and customer area, and improve SEO metrics
- Growth marketing: launch a B2C lead acquisition campaign via Google Search and inbound marketing strategy via email, automatic lead management
- Create content: brochures, testimonial videos, articles...
Management of 2 project managers
Marketing Strategy Trade Show Organization Public Relations CRM SEO SEM
TheFork
B2B Commercial Relations Manager – 10 countries
TECH
March 2019 - October 2019 (7 months)
Paris, France
Create reports in Salesforce, support sales teams
Improve restaurateur satisfaction through monitoring a satisfaction index
CRM Account Management Reporting Data Analysis Team Coordination
TheFork
Loyalty Program Manager – 10 countries
TECH
October 2017 - September 2018 (11 months)
Paris, France
**Result**: Reduction of program costs by €2.7 million in 2018 (vs. projection of €6.2 million)
Define and monitor the €3.5 million budget with local marketing directors and the Finance team
Accelerate loyalty program adoption: multi-country marketing campaigns (ROI x2 to >€160k), game mechanics on the mobile app, creation of educational content
Implement co-financing of loyalty discounts with partner restaurants
Coach CRM managers in France and the Netherlands to structure marketing action plans
Financial Analysis CRM Customer Marketing Loyalty Data Analysis