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Saprilido JayaSJ

Saprilido Jaya

Creative | Brand | Marketing | Socmed Strategies

€108/day
New York Van Java, ID
8-15 years
Creative
Social media
Marketing
Brand content
Graphic Design

Average response time: 1 hour

About Saprilido

Strategic Brand & Marketing Communication Professional with over 14+ years of experience. Uniquely combining strategic business acumen from a Marketing Management with a strong creative foundation in Fine Arts. Proven track record in driving brand awareness, comprehensive digital strategy, and performance marketing within the Logistics Apps, Telecommunications, and Home Appliances industries. Adept at translating creative visions into effective business strategies and leveraging digital marketing tools and AI technology to achieve corporate goals.

  • English

    Native or bilingual

  • Indonesian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • PAXEL
    Jr. Manager, Brand & Communication
    DIGITAL AND IT
    January 2018 - January 2024 (6 years)
    New York Van Java, Indonesia
    • Led brand strategy & integrated digital campaigns during early scaling phase
    • Managed performance marketing & media buying across key acquisition channels
    • Drove user acquisition, engagement, and retention initiatives cross-functionally Key Achievements:
    • Delivered 15% YoY acquisition growth, scaling platform to 2M+ users and 20M+ shipment
    • Managed IDR 5.5B annual digital ads budget with high efficiency
    • Achieved efficient CPI (IDR 20K-25K) and low CPM (IDR 1.5K-3.4K)
    • Contributed directly to annual revenue exceeding IDR 100B
    Marketing Brand content Social media Digital Transformation Creative
  • INFINIX INDONESIA
    Digital Marketing & PR
    TELECOMMUNICATIONS
    January 2017 - January 2018 (1 year)
    New York Van Java, Indonesia
    • Executed performance campaigns (Meta/Google) with Transsion HQ
    • Led PR and e-commerce launches (Lazada, Tokopedia) to driving brand expansion. Key Achievements:
    • Launched 4 series product ($20K budget), selling 10K+ units and yielding IDR 15B+ revenue
    • Managed $180K annual budget, driving above-average CTR (2.7% - 5.7%)
    • Generated over 100K impressions via 85 media outlets with strong organic engagement.
    • Integrated digital and PR campaigns elevating brand visibility.
    Marketing Social media Digital Transformation Brand content Advertising
  • Kangaroo Indonesia
    DIGITAL & CREATIVE STRATEGY
    RETAIL (LARGE RETAILERS)
    January 2011 - January 2017 (6 years)
    New York Van Java, Indonesia
    - Managed all social media channels (Facebook, Instagram, Twitter) and digital advertising (SEM, YouTube, GDN).
    - Created and maintained website content as well as all offline/online promotional materials and POSM tools
    Advertising Social media Marketing Creative Content marketing
Check out Saprilido's experience

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Education

  • Master of Management (M.M)
    Universitas Esa Unggul
    2024
    Master of Management (M.M)
  • Bachelor of Fine Art (S.Pd)
    Universitas Negeri Jakarta
    2011
    Bachelor of Fine Art (S.Pd)
Check out Saprilido's education

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