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Sapphire YangSY

Sapphire Yang

Project Manager – Business Development

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sapphire

Luxury professional specializing in Home, Design, and Lifestyle universes between Europe and China. With experience at Hermès Maison in Paris and China, I assist brands in developing their retail experience, product storytelling, and strategic positioning with a creative, commercial, and intercultural approach.

My expertise covers Home merchandising, China market insights, retail activation, customer experience, and product identity enhancement. I work at the interface between product, retail, and brand image to transform a house's DNA into concrete and desirable strategies.

I support projects related to:
• China market and competitive analysis
• Retail strategy and customer experience
• Product storytelling and training materials
• Strategic presentations and executive decks
• A&D and lifestyle client development
• Collection launches and brand activations

Trilingual in Chinese, English, and French, with international experience in China, the United States, and France.

For “Areas of Expertise”, I would put:

  • Luxury & Lifestyle
  • Retail & Customer Experience
  • Home Merchandising
  • China Market Strategy
  • Design & Lifestyle
  • English

    Native or bilingual

  • French

    Fluent

  • Chinese

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Hermès Maison
    Project Manager – Business Development
    LUXURY GOODS
    November 2025 - January 2026 (3 months)
    Paris, France
    • - Analysis of multi-market commercial performance to identify growth levers and formulate strategic recommendations.
    • - Development of decision-making management tools (Excel / Power BI) for tracking sales, inventory, and product performance.
    • - Contribution to structuring the commercial offer and ensuring assortment coherence across different markets.
    • - Preparation of executive and training materials for retail teams and subsidiaries.
    • - Coordination with business, merchandising, and retail teams to support product launches and development projects.
    Commercial Merchandising Commercial Strategy Microsoft Power BI Market Research
  • Hermès Maison
    Merchandiser – Home Universe
    October 2021 - September 2025 (3 years and 11 months)
    Shanghai, China
    • - Development of buying proposals (OTB) in line with market commercial strategy.
    • - Management of assortments and inventory tracking to optimize product availability and commercial performance.
    • - Regular analysis of sales and market feedback to adapt the offer and support retail performance.
    • - Product animation and transmission of Home expertise to boutique teams.
    • - Preparation and delivery of product training during launches and Home events.
    • - Interface between local retail teams and headquarters to ensure commercial coherence and information flow.
  • Jimmy Choo
    Merchandising Assistant
    January 2021 - October 2021 (8 months)
    Shanghai, China
    • - Participation in seasonal planning and purchasing.
    • - Analysis of product performance and replenishment monitoring.
    • - Preparation of merchandising and retail training materials.

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Education

  • Master Grande École – MSc in Management
    ESSEC Business School
    2021
    Master Grande École – MSc in Management
  • Bachelor of Arts
    University of Washington – Foster School of Business
    2016
    Bachelor of Arts

Skill set

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